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Is there an algorithm for creativity?

29 Apr 2013 | by Nicola Kemp

," says Jerome Courtial, head of strategy at digital agency We Are Social. In the marketing industry ... , they are embracing the power of the algorithm. James Kirkham, co-founder of digital strategy agency Holler London ... -and-blood marketers? There is evidence that so-called "digital first" businesses have already outsourced traditional ...

Top PRs trust the BBC, hate reaching out and expect 2013 to be 'challenging'

21 Mar 2013 | by Francesca Rice

optimistic 'essential'. Many pictured the industry 'evolving', and highlighted 'digital' as a key factor ...

Reputation Survey: Online stores blamed for high street slump

22 Feb 2013 | by Kate Magee

stores had been too slow to adapt to the digital world. But there were discrepancies in the figures ...

Sector Insight (interactive): travel agents

30 Jan 2013 | by Jane Bainbridge

outlets to 'Thomson ... featuring First Choice'. It plans to open an Apple-style digital concept retail ...

What's in store for 2013?

11 Jan 2013 | by John Owens and Kate Magee

on digital. More generally, the boundaries between different marketing disciplines will continue to blur. As all this happens, the PR industry will increasingly poach top talent from other industries, in digital ... consolidate in one area they are likely to expand in others, so a knowledge of the proliferation of digital ...

Field marketing: coping with the data deluge

16 Nov 2012 | by Rob McLuhan

The digital revolution has brought with it significant volumes of data, and new tools to handle it...It may well be true that brands cannot move for customer data, which is flooding in from digital and social-media channels. Nonetheless, real-time information from stores in the field also remains vital ... used by several manufacturers, this requires only short visits to capture digital images, which ...

It's not all doom and gloom for adland's Big Five

29 Mar 2012

digital on revenues earned by discipline. At WPP, revenues from the businesses that are explicitly engaged in digital and interactive services - such as 24/7 Real Media - are included with direct marketing, design ... go all the discrete digital businesses such as Digitas and Razorfish, as well as other activities ...

The Year Ahead...

12 Jan 2012

The Year Ahead For Adland The Year Ahead For Marketing The Year Ahead For the City The Year Ahead For Olympics Ads The Year Ahead For Production The Year Ahead For Creativity The Year Ahead For Direct Marketing The Year Ahead For Digital The Year Ahead For Creative ...

Media isn't rocket science... or is it?

14 Oct 2010 | by Adam Woods

when you process oil that it demonstrates its value, and data is the same," says MEC head of digital ... such as demand-side platforms for automated buying and selling of remnant digital inventory represent ... through MEC, from digital through traditional platforms. "In digital advertising, we probably collect ...

Biggest brands: Top 10 brands by product category 2008

23 Sep 2008 | by Jane Simms

double-digit growth again this year on the back of continued NPD. There are now nine variants, including ... expensive wines. Hardys double-digit sales growth came partly as a result of higher buyer numbers - 6.3m ...

 

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