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Talent: Fortune favours the brave in the new marketing world

22 Nov 2012 | by David Benady

realise that marketing is essential to competing in the new, chaotic, digital world order. This shift ... . Recruiters report a serious shortage of people with digital marketing skills and say employers are issuing ... . Over-promoted There is a danger that the thirst for digital skills could lead to 'digital natives ...

Pitch update

11 Oct 2012

There is heightened drama surrounding the Vodafone digital roster pitch after the shock exit...for the estimated 50 million "winner takes all" pitch for its digital and direct accounts. The lucky five ...

Pitch update

27 Sep 2012

and SapientNitro are thought to have failed to reach the next round of Vodafone's digital roster review. Sources ...

The age of the interim marketer

01 Jun 2012 | by David Benady

. These freelancers are oiling the wheels of the digital revolution, as marketing departments struggle to find ... , UK managing director of recruitment agency Aquent, many businesses are feeling their way in digital ... workforce as teams struggle to cope with digital changes,' he adds. 'They can outsource digital to an agency ...

Subway's UK marketing chief on putting health and value at the heart of the brand

27 Jan 2012 | by Gemma Charles

double-digit growth in some parts of the country. Its importance to Subway's fortunes should ... , eschewed TV to promote the 3 lunch, preferring a mix of outdoor, radio and digital instead. While a ...

Review of the year 2011: in with the new and out with the old

15 Dec 2011

an attempt to capture some of the spirit of successful digital shops such as AKQA and LBi, which have ...

 

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