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Sales promotion: Festive sales promotion

01 Dec 2010 | by Amy Golding

campaign. The strategy is based on research by digital agency Crayon London, which highlighted consumer ... are turning to digital channels to create cut-through, as the web becomes an ever-more popular platform ...

The best brands of 2010: choose your winner

21 Oct 2010 | by Staff

-though digital campaign, begun a year ago, has become a textbook case study for a modern brand launch. NIKE ...

Television: LateRooms.com looks to TV to become 'go to' choice

29 Sep 2010 | by Thinkbox

.com would become "out of sight, out of mind". While it had used PPC, press and digital campaign elements ...

Profile: Building on a solid base

03 Aug 2010 | by John Reynolds

% and 5% of its digital sales though its app. Wallis has worked his way through several high ... as a digital trend-setter. For his part, Wallis is adamant that he will be staying put for the long ...

Close-Up: Bringing a touch of colour to the world

11 Jun 2010

cameras on motion control rigs and digital stills cameras. To be true to the reality that underpinned ...

Taking a punt on digital

09 Mar 2010 | by Chris Ellery

, and parting ways with its ad agency, The Brooklyn Brothers, the brand is now looking to overhaul its digital ... . He has to find a suitable digital positioning for the brand that distinguishes it from the noisy ...

How brands can reach bloggers

04 Mar 2010 | by Nicola Clark

distribution list. According to Gaylene Ravenscroft, head of digital UK at PR agency Hill Knowlton, many ... , as Maurice Wheeler, co-founder and planning director of Digital Outlook, points out, brands that are succ ... agencies are beginning to catch up with the specialist digital firms when it comes to navigating the often ...

 

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