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Topical and tactical: the rise of the 'newsjacking' ad campaign

23 Nov 2012 | by Jane Simms

your 'moment' 'Don't jump on the bandwagon for the sake of it,' warns Mobbie Nazir, head of digital ...

The Advocates - Sainsbury's Games-maker and 'heir apparent'

25 Oct 2012 | by John Tylee

the amount we spend on digital has changed. Five years ago, it was nothing. Now it accounts for more than 10 ...

BrandMAX 2012: What you need to know

10 Oct 2012 | by Noelle McElhatton

Padley, global digital engagement director at Barclaycard , urged marketers to move on from thinking ...

Big brands embrace all-night 'hackathons'

06 Sep 2012 | by Sarah Shearman and Rachel Barnes

of digital Sonia Carter: 'We're interested in what's possible when we make our brands available to developers ... ' minds on the table very quickly,' says Tesco digital media manager Andrew Williams, who helped stage ... hackathon at Kew Gardens in May. About 60 people, including research and digital staff, 'brand builders ...

Adwatch (June 20) Top 20 recall: Pets at Home

20 Jun 2012 | by Billy Faithfull, creative director, WCRS

(digital onscreen graphics). I find it very hard to be objective about Pets At Home, mainly because it ...

Revolution: Special Report - Battle of the brands

06 Mar 2012 | by Kim Benjamin

due to the growth of the savvy consumer,' says Mary Keane-Dawson, director at digital management ...

Supermarkets stop the presses: are the big chains turning their back on newspapers?

01 Mar 2012 | by John Reynolds

of an individual promotion.' The supermarkets are also bolstering their digital activity, and it is likely ... director at Carat, contends that digital advertising will have been a factor behind the recent figures ... sizeable, sought-after audience. Expanding digital channels, however, including newspapers' own websites ...

Consumers use social commerce to validate purchases with peers

23 Feb 2012 | by Nicola Clark

Speaking at Conde Nast's Digital Briefing in London yesterday (22 February), David Rowan, editor of Wired magazine, said there is some "strange consumer psychology" in action, with shoppers using "Sites like Blippy, [which] are all about getting the validation of the crowd." Blippy enables consumers ...

Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign

26 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

web offering and digital marketing? You can't deny a number of things about the web at a ...

Top trends for marketers from CES 2012

18 Jan 2012 | by Eric Bader, president and chief strategy officer, worldwide, Initiative

brands more opportunities to interact with them. 4. A digital health agenda A wide range ...

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