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Taking a punt on digital

09 Mar 2010 | by Chris Ellery

, and parting ways with its ad agency, The Brooklyn Brothers, the brand is now looking to overhaul its digital ... . He has to find a suitable digital positioning for the brand that distinguishes it from the noisy ...

News Analysis: IKEA takes online gamble

23 May 2007

not have hoped to access on the high street. But if it fails, the retailer risks a digital version ...

Andrew Walmsley on digital: No one wants to shop in a vacuum

22 Nov 2006

tracks from vinyl straight to your digital library, priced £119.95; a cascade bowl chocolate fountain ...

Mark Ritson on branding: HMV Group faces brand equity test

11 Oct 2006

its own online sales effort. HMV, meanwhile, has unveiled a digital-download site that allows ... has enjoyed some retail success with its EasyShare digital camera thanks to its strong brand equity ...

Editorial: Digital is not a strategy

13 Sep 2006 | by Craig Smith, editor

the second pure- digital brand to embrace dead-tree technology in this way, the other being lastminute ... of digital customer communications, it is interesting to discover an online brand that is going against ... -found digital capabilities at the same time as bemoaning a severe shortage of staff with strong digital ...

Helen Dickinson on retail: Downloads spell end of movie rental

31 Aug 2006

to consumers who subscribe to Sky Movies 1 and 2 via Sky Digital and have broadband internet access and a PC ...

Retail choice: Virgin Mobile, Lakeside

23 Aug 2006 | by Rich Bryson, Board account director, Intelligent Marketing

customers to download music to their mobiles via a digital jukebox as well as offering free photo printing ...

An end to online inequality

15 Feb 2006 | by by Craig Smith

of online shopping would have had the digital zealots proclaiming the death of the high street. Today ...

Watch this space

18 May 2005 | by James Quilter

to TV commercials, others broadcast infomercials, and others act more like digital posters. Tesco ... -STORE TV NETWORKS SAINSBURY'S On 11 May, Sainsbury's began a six-month trial of its digital TV ...

Sales Promotion: Price promotion: the brand killer

30 Jun 2004 | by Suzy Bashford

end, it has achieved double-digit growth for both categories, while consumer brand awareness has grown ...

 

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