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Digital killed the marketing star

24 Feb 2012 | by Eva MacIntosh

digital focus will boost its marketing efficiency. PepsiCo has made no comment on how many of its 8700 job ... campaigns might begin to look indulgent. With digital marketing starting to provide greater returns ... of digital specialists is part of the changing dynamic in marketing, according to recruitment consultant ...

Case studies of brands that are thriving in a recession

03 Mar 2009 | by Nicola Clark

such as The Hills. The broadcaster has continued to invest significantly in its digital offering despite the downturn, and the strategy appears to be paying dividends. Philip O'Ferrall, vice-president of digital ...

 

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