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A right royal bank holiday bonanza

31 Mar 2011 | by Gordon Carson

, particularly through digital channels, which will play a big role in the wedding coverage, according to Tom ...

Media: Double Standards - 'Managing radio talent is not all strops and divas'

31 Mar 2011 | by Chris North and Paul Sylvester

multimedia world, we're asking presenters to get involved in more digital content such as video interviews ...

Killing the viral: 6 things to do if your ad leaks out

30 Mar 2011 | by Sarah Shearman

of day.' Therein lies the dilemma, says Nick Farnhill, founder and partner at digital agency Poke. 'If ... . Boost security The digital environment makes it easy to copy content, so it is important to use secure digital channels to share and proof content. Have a password security system in place ...

The history of advertising 9 - Magic Markers

25 Mar 2011

Marker remains much lamented even in this digital age. "I doubt there's a creative over 40 who doesn ...

Close-Up: Are billings a good gauge of success?

25 Mar 2011

- advertising, direct and digital - into one new one, to gain the opportunities that better integration can ... of the more integrated, digital and internationally centric agencies such as ours. When UK media billings ... is digital. So, only a fraction of our work created here in London is included in this kind of table ...

Close-Up: So did SXSW 2011 really justify all that Tweeting?

25 Mar 2011

changing of the rules. MARCUS REYNOLDS - DIRECTOR OF DIGITAL STRATEGY, FALLON SXSW. Simply awesome ... /Dallas flight looked like many of London's digital tribe were deserting the city and busy signing-off with last ... of people, received the Breakout Digital Trend Award. Group messaging apps such as Beluga and Group(in) also ...

Close-Up: Prepare for another tough year, ISBA conference hears

25 Mar 2011

Media looked to integrate its creative, digital and direct accounts, it wanted an agency that would ...

Close-Up: AMV's formula for 15 years at the top of the billings table

25 Mar 2011

On the page opposite this one, DDB's Stephen Woodford argues that agency billings figures have lost their relevance in a global, digital, fee-driven advertising world. But for one agency, they remain a beacon of success, albeit one that no longer reflects the full picture of corporate health ...

Social media: the ownership battle between marketing, PR and customer relations

24 Mar 2011 | by Andrew McCormick

-president, head of digital marketing and CRM, is the company's former UK and Ireland marketing director as well as its one-time global head of music marketing. Now responsible for Sony Ericsson's CRM and digital ... , they are talking about a direct-marketing strategy that they have tried to load onto a digital channel. But we ...

Close-Up: Buchanan ready to get Publicis working in sync

18 Mar 2011 | by Matt Williams

after The Red Brick Road's merger with its sister digital and direct agency Ruby. - Buchanan is one half ...

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