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Technology creates a whole new ball game for sports marketing

the mass use of mobile at some stadiums, clubs are eager to bring digital marketing to the terraces ...

Are targeted ads the future?

established digital distribution platforms have also indicated that this is something they're determined ... of digital at OMD , says the whole business will get even more interesting when this sort of platform initiative starts to dovetail with the broader digital universe, enabling more "continuous" digital ...

All About ... Online movie services

Are you sitting comfortably? Then we'll begin. Or ... will we? We all love to spot a trending phase in the digital entertainment revolution - and, in the past few weeks, one such new wave has been ... , historically a pioneering company in the commercial digital distribution of premium audiovisual content, might ...

Injecting innovation into the heart of print sales

in not just the Standard but also the sister titles The Independent and i. This ran across print and digital ...

Lifeline: Andy Jonesco

with developing search and display revenues at Sky's own online properties as well as handling digital sales ... . Fast forward ... May 2013 : After a restructure at Digital Cinema Media, Jonesco becomes the head ... , with digital distribution technologies allowing more flexible and tactical ad strategies. The medium is also ...

Is social commerce gaining traction?

If digital trends are quantified by the comment they generate, the explosion in popularity of Facebook stores would already seem to be a pretty hot one. However, while there is no doubt that social networks are a core tool in driving sales, marketers should be wary of the hype surrounding f ...

All about ... Pringle and Marshall's new book

pays homage to Broadbent and Jacobs' book, but highlights the fact that we now operate in a digital ... these changes have been (for example, in 1984, multi-channel TV didn't exist, let alone digital technology ... , designed for the digital world. 2. The fact that both buyers of media and media owners now operate ...

What can the man who made Moyles do for Saatchis?

with a record audience of 11.8 million) and the digital stations Radio 1Xtra and the Asian Network ...

How has the downturn affected the media sector?

, it is worth mentioning that advertising is behind lots of the digital models, so increased innovation ...

What niche social networks can do for your brand

of brand and communications at First Direct, where she oversees digital marketing, says that the company ... decision to take lightly because, Cowen explains, such sites require a 'big investment' and a digital ... and Twitter,' he says. Ivory towers Not everyone is convinced. Jamie Jouning, digital director, Conde ...

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