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Technology creates a whole new ball game for sports marketing

the mass use of mobile at some stadiums, clubs are eager to bring digital marketing to the terraces ...

Is social commerce gaining traction?

If digital trends are quantified by the comment they generate, the explosion in popularity of Facebook stores would already seem to be a pretty hot one. However, while there is no doubt that social networks are a core tool in driving sales, marketers should be wary of the hype surrounding f ...

What niche social networks can do for your brand

of brand and communications at First Direct, where she oversees digital marketing, says that the company ... decision to take lightly because, Cowen explains, such sites require a 'big investment' and a digital ... and Twitter,' he says. Ivory towers Not everyone is convinced. Jamie Jouning, digital director, Conde ...

Launching a brand's first ever TV campaign? Here's a five-point plan

A weak economy, the proliferation of digital channels and the rise of ad-skipping might not sound ... ' seemed to have given way to brands usurping one another with innovative digital creative, what's behind ... managing director Tess Alps . 'The ability to build a campaign for less than 50,000 if you use digital ...

Brand Health Check: Olympus

camera half the size of my digital SLR. It was also reduced by 200 on Amazon - and that's the story ...

Freeview's £60m gambit

The digital switchover is nearing completion, with the analogue TV signal in London due to be one ... is Freeview, the free-to-air digital TV service jointly owned by the BBC, BSkyB, Channel 4, ITV and Arqiva. The switchover has worked in Freeview's favour so far, as it comes installed on most new digital TVs. However ...

No red carpet for Netflix

-and-mortar chain was slow to innovate in digital. Nimble start-ups LoveFilm, Video Island, Screen Select, Webflix ... brand,' he contends. Henry suggests the next wave will be digital ownership of films, as consumers ...

Unilever is on a quest for magic - and failure is an option

realisation that we have to live sustainably; and embracing the power of digital, which has completely changed ... . Consumers are global but, fundamentally, they're local. In today's world, especially with digital, we ...

An audience with Sir Terry Leahy: 'This is the best of times' for marketers

significantly increase expenditure into digital. For 'Live well for less' we have joined above-the-line media with online more than ever before. Every campaign we run is now integrated. Will digital become more ...

Travel into the future: BA's Willie Walsh, plus Google and TUI, tell Marketing what lies ahead in the turbulent market

to the digital world. 'The numbers for overseas travel are way down on three years ago, but the one thing ...

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