09 Dec 2011
| by John Reynolds
the mass use of mobile at some stadiums, clubs are eager to bring digital marketing to the terraces ...
02 Dec 2011
| by Adam Woods
If digital trends are quantified by the comment they generate, the explosion in popularity of Facebook stores would already seem to be a pretty hot one. However, while there is no doubt that social networks are a core tool in driving sales, marketers should be wary of the hype surrounding f ...
of brand and communications at First Direct, where she oversees digital marketing, says that the company ...
decision to take lightly because, Cowen explains, such sites require a 'big investment' and a digital ...
and Twitter,' he says.
Ivory towers
Not everyone is convinced. Jamie Jouning, digital director, Conde ...
24 Nov 2011
| by Andy Fry
A weak economy, the proliferation of digital channels and the rise of ad-skipping might not sound ...
' seemed to have given way to brands usurping one another with innovative digital creative, what's behind ...
managing director Tess Alps . 'The ability to build a campaign for less than 50,000 if you use digital ...
camera half the size of my digital SLR.
It was also reduced by 200 on Amazon - and that's the story ...
The digital switchover is nearing completion, with the analogue TV signal in London due to be one ...
is Freeview, the free-to-air digital TV service jointly owned by the BBC, BSkyB, Channel 4, ITV and Arqiva.
The switchover has worked in Freeview's favour so far, as it comes installed on most new digital TVs. However ...
04 Nov 2011
| by Sarah Shearman
-and-mortar chain was slow to innovate in digital. Nimble start-ups LoveFilm, Video Island, Screen Select, Webflix ...
brand,' he contends.
Henry suggests the next wave will be digital ownership of films, as consumers ...
realisation that we have to live sustainably; and embracing the power of digital, which has completely changed ...
. Consumers are global but, fundamentally, they're local.
In today's world, especially with digital, we ...
20 Oct 2011
| by Rachel Barnes
significantly increase expenditure into digital. For 'Live well for less' we have joined above-the-line media with online more than ever before. Every campaign we run is now integrated.
Will digital become more ...
14 Oct 2011
| by Loulla-Mae Eleftheriou-Smith at ABTA Conference
to the digital world.
'The numbers for overseas travel are way down on three years ago, but the one thing ...