Media Headliner: The man who runs the £1 billion media agency
29 Feb 2008 | by Ian Darby
- and the agency is pitching keenly for the TUI business). Then, inevitably, Lawson says digital represents a big ...
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be at sea when it comes to big transformational issues such as addressing the digital revolution ...
- and the agency is pitching keenly for the TUI business). Then, inevitably, Lawson says digital represents a big ...
of digital device, one that lives in the corner of your attention, not the centre of it. And one ...
) It is not cutting-edge digital technology: it is actually MP2 encoding from the early 1990s. 3) Coverage along ... or are exploring newer technologies, such as DAB+ (using AAC encoding) or other forms of in-band digital. 7) DAB ... digital natives are used to searching from a menu. 9) The new Digital Radio Working Group must give ...
claims that it spent more than 150m on digital advertising in 2007, a growth of 73% year on year, while other agencies, whose reliance on digital is greater than others, continue to see the statistics as non ... last year, while digital billings continue to soar. And when Euro 2008 and the Beijing Olympic Games ...
and digital data, so they can draw their own conclusions. Vyas says: Publishers are moving rapidly towards a ...
access to new digital forms of communication compared to younger age groups. By delivering information ...
GCap has closed its key digital stations. Will DAB survive?...When Digital One launched in November 1999 with five Digital Audio Broadcast services (Classic FM, Virgin Radio, Talk Radio and two digital-only stations, Core and Planet Rock), commercial radio ... imagination in the same way as the internet, digital television and mobile platforms have. Although DAB ...
, so when I had the chance I put all of my digital media and creative into the same agency....Now I hear it's fashionable to integrate all your media - online and offline - into a single media agency. So should I dis-integrate my digital account to integrate my media one? I'm a very confused client. A: You're not the only one to be confused but you may be one of few to admit it. But if you ...
to equip the agency with skillsets to face new obstacles. "DM has thrown up new challenges. Digital ... , in December 2007, and took a 60 per cent stake in Digital Public and Republic PR, which it merged with its ... Interact, a digital specialist in design and build, which then merged with its existing digital agencies ...