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Media Perspective: Out with the boring old digital gubbins and in with the new

, I thought I'd suggest that there's something of a change of direction going on in the "digital" world. And 2008 might be the inflection point. It starts with a sense that digital thinking ... because of his digital savvy. Certainly there are a lot of businesses, agencies and brands ...

The World: Italian broadcasters act to minimise Sky impact

this threat, the pair have joined forces to set up their own digital terrestrial and satellite platforms. They are hoping that their version of Freeview, the British multichannel digital terrestrial service, will wage a ... -owned with its minority partner Telecom Italia Media, Tivu will use digital terrestrial spectrum to offer free ...

Close-Up: 24 hours with ... John McLoughlin, Media Contacts

.30pm Meeting with Paul Frampton, the head of digital and one of Essex's finest. Recovering from ... and paste a host of new ideas into UK 2009 business plan - ah, the beauty of digital. 4.30pm A blur ... mobile runs out. 6.30pm Paul and I interview someone with 18 months' digital experience who earnestly ...

Close-Up: Live issue - How do you make cash in recession?

's digital and observers suggest that traditional advertising budgets will be cut first, while direct and digital - because they're smaller, fee-based, and can, in most cases, demonstrate a return on investment ... Nohr Alexander Shaw "Clients are protecting digital and DM budgets at the expense of generic ...

Media Perspective: Can Napier reverse Aegis' fortunes at home and abroad?

required to turn its Isobar unit into a formidable digital media operation. In addition, despite the recent ...

Media Headliner: Zenith bean-counter turned Publicis diplomat

VivaKi department called the Digital Nerve Centre. Sayliss says: "These are areas we have to invest in ...

Close-Up: Live issue - A noticeable lack of high-points in a Lowe year

estimate. What's more, Draftfcb has the digital expertise that Lowe lacks. But there are also drawbacks ...

Media: Double Standards - Independent comms planners face the downturn

- across print, online and mobile, as well as specially produced sports content distributed digitally ...

Digital marketing budgets look healthy for 2009

is not how much budget to spend on digital, but where to spend it. A survey of 100 leading marketers...The research shows that despite reports to the contrary, budgets still look healthy for 2009. Nearly 60% of marketers plan to increase the money spent on digital marketing campaigns next year ... of their marketing spend on digital, it found. It also found 89% of marketers plan to spend more or the same ...

 

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