05 Dec 2008
| by Russell Davies, russell@russelldavies.com
, I thought I'd suggest that
there's something of a change of direction going on in the "digital"
world. And 2008 might be the inflection point. It starts with a sense that digital thinking ...
because of his
digital savvy. Certainly there are a lot of businesses, agencies and brands ...
05 Dec 2008
| by Maria Esposito
this threat, the pair have joined forces to set up
their own digital terrestrial and satellite platforms. They are hoping
that their version of Freeview, the British multichannel digital
terrestrial service, will wage a ...
-owned with its minority partner Telecom Italia Media, Tivu
will use digital terrestrial spectrum to offer free ...
05 Dec 2008
.30pm Meeting with Paul Frampton, the head of digital and one of
Essex's finest. Recovering from ...
and paste a host of new ideas into UK 2009 business plan -
ah, the beauty of digital. 4.30pm A blur ...
mobile runs out. 6.30pm Paul and I interview someone with 18 months' digital experience
who earnestly ...
05 Dec 2008
| by Caroline Lovell
's digital and observers suggest that traditional advertising
budgets will be cut first, while direct and digital - because they're
smaller, fee-based, and can, in most cases, demonstrate a return on
investment ...
Nohr
Alexander Shaw "Clients are protecting digital and DM budgets at the expense of generic ...
05 Dec 2008
| by Ian Darby, ian.darby@haymarket.com
required to turn its Isobar
unit into a formidable digital media operation. In addition, despite the
recent ...
05 Dec 2008
| by Ian Darby
VivaKi department called the Digital Nerve Centre. Sayliss
says: "These are areas we have to invest in ...
05 Dec 2008
estimate. What's
more, Draftfcb has the digital expertise that Lowe lacks. But there are also drawbacks ...
05 Dec 2008
- across print,
online and mobile, as well as specially produced sports content
distributed digitally ...
02 Dec 2008
| by Staff
is not how much budget to spend on digital, but where to spend it. A survey of 100 leading marketers...The research shows that despite reports to the contrary, budgets still look healthy for 2009. Nearly 60% of marketers plan to increase the money spent on digital marketing campaigns next year ...
of their marketing spend on digital, it found. It also found 89% of marketers plan to spend more or the same ...