29 Jan 2008
of the sector, with digital technology becoming increasingly important to the growth of the industry. While marketers and brand owners have moved on from viewing digital out-of-home technology simply as animated billboards, in many cases awareness of the full potential of digital signage remains low. Communicating a ...
29 Jan 2008
| by Isabella Piasecka
Recent account moves have fuelled the debate about digital specialists. Isabella Piasecka reports....It is the beginning of the end for digital specialist agencies. Strong words from Zed s newly ...
of digital specialist outfits has resurfaced, prompting considerable passion on both sides. The consensus ...
. Vizeum recently restructured to put digital at the heart of the agency. Media Planning Group, meanwhile ...
29 Jan 2008
| by Emma Barnett
is in choppy waters and it s going to get harder with digital switchover, she says. Five performs well in non ...
for these commercial PSBs in a digital era? Ofcom is conducting a review centred around just this. Departing media ...
the worst in terms of the increased competition on the road to digital switchover, and concludes: It s now ...
29 Jan 2008
| by Media Week
't always experience this
stellar double-digit growth. So, it came as no surprise to see the Media Week ...
25 Jan 2008
. Today's digital BBC plays a key civic role in UK life and aims to be the most creative, trusted...Market The British broadcasting market is being transformed by digital technology and by 2012 the whole of the UK will be receiving digital television. Already 75 per cent or nearly 19 million households receive digital multi channel television and radio services from Sky, Virgin Media and Freeview ...
25 Jan 2008
's obsession with "going digital". Roger Ingham, a research consultant and the author of the IPA census,
points out: "Only 1.6 per cent of the agency staff were digital
creatives in 2005, and that's now gone up ...
on the increase in digital, the
census also showed that agencies appear to have a happier and more
devoted ...
25 Jan 2008
declining slowly (to 157 million in 2006) as a new generation of digital
media addicts opts for hand ...
25 Jan 2008
| by Russell Davies, russell@russelldavies.com
beamed at you. The average phonecam is a better camera than most
actual digital cameras of only a few ...
25 Jan 2008
in
favour of thematic digital and satellite channels, as well as pressure
on TF1 and M6 to improve ...
will help the digital and theme
channels." He added that the move could affect the growth of French ...
25 Jan 2008
, the
joint managing directors, Pedro Avery and Pippa Glucklich, and the head
of BLM's successful digital ...
-ten UK agency within a
"short space of time" and is especially impressed with its Quantum
digital ...
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