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Media Perspective: Can Napier reverse Aegis' fortunes at home and abroad?

required to turn its Isobar unit into a formidable digital media operation. In addition, despite the recent ...

Media: Things we like

of the famously pink newspaper perfectly. The look brings a nice coherence to the title and its digital version ... . The ads on the website will continue to be sold by digital specialists in an integrated sales team ...

Media: Perspective - ITV's fall from FTSE 100 is one blow from which it can recover

relatively strong programming and the success of its digital channel offering, and hope the traditional media ...

Media Perspective: How QR codes will replace coupons as the bane of admen

at the code, take a picture and it'll connect you to a website or something digital. As the technology ... being a quick and useful way to get people from seeing something physical to doing something digital ...

Editorial: Creativity won't lose its value, even in recession

's likely to favour digital agencies over traditional shops, for whom a credible digital offering has never ...

Close-Up: Profile - DLKW's founders take the money and stay put

and develop the offering". As with most agencies, digital is a big part, and the partners believe ...

Media: All about ... Microsoft's Yahoo! bid

of symbolism. After all, these companies are the closest the digital business has to heritage brands - although ... 's evolution. And Yahoo! has been investing in digital ad sales houses to extend its scope beyond the sites ... as the market has begun to contemplate the next phase of the digital ad market's evolution, two of Google ...

Opinion: Perspective - Why Naked has become a brand to be proud of

there'll be investment in evaluation services, brand activation and digital and branded content ...

Close-Up: Facing down the credit crunch: Why adland is optimistic about 2008

forward to the inexorable rise of digital, green issues at the fore and The Olympics....that will see further convergence, exciting media and digital developments, and more big pitches. As well as a continued blurring of the line between traditional and digital agencies, media also looks set to become a ... . Outdoor will also see a renaissance, with digital formats allowing time-sensitive messaging ...

City Republic: the race for GCap and bad news for M&S

, will advertisers play ball? Former GCap boss Ralph Bernard bet the house on digital radio, which so far hasn ...

 

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