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Sector Insight: Ales and stouts

15 Jul 2008 | by Jane Bainbridge

in 2006 and 2007, while Worthington's, Boddingtons and Tetley's all continued to register double-digit ...

Unilever to push core brands

12 Feb 2008 | by Gemma Charles

. Lewis added that Unilver is likely to continue to increase its digital spend in 2008, though its ...

Close-Up: Has BBH's web work achieved the Lynx Effect?

18 Jan 2008

Kate Nettleton asks digital specialists what they make of BBH's new Lynx website, following...Since the dawn of digital, the pure-play digital shops have tried to belittle the abilities ... digital account. One year later, and the agency has just launched its first major digital work for the deodorant. So, is the long-awaited website - www.lynxeffect.com - going to force the digital creative ...

Editorial: Creativity should remain as the ultimate yardstick

18 Jan 2008

of what we would normally class as a traditional agency, not a digital specialist. Bartle Bogle Hegarty ... thought or acted in a conventional way. The Lynx site, the first digital work on the brand by BBH since it took over the assignment from a roster of Unilever digital agencies last year, is significant because ...

 

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