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Polling Station - Digital Outdoor

12 Nov 2008 | by Staff

As Westfield opens, digital sites score highly in terms of being noticeable....As London's Westfield shopping centre opens its doors with all-digital outdoor ad sites, Media Week asked 1,000 people across the UK and found that within key shopping demographics (in particular, females aged 13 to 17, 18 to 24 and 35 to 49), digital sites scored highly in terms of being noticeable ...

Westfield shopping centre is a digital delight

12 Nov 2008 | by Tim Sapsford

installations earlier this year and promised a digital delight. So, has it delivered? I believe it has. Centre ...

Close-Up: Live Issue - How Nokia is putting the mobile centre stage

07 Nov 2008 | by Caroline Lovell

phone, but they didn't." - Mans Tesch, Digital strategy director, Fallon "Wieden & Kennedy and Nokia ... be ever so innovative, from the perspective of how it uses digital media to convey its message ... media landscape is to find ways to be relevant and interesting within the very digital context ...

Media: Double Standards - The ins and outs of the cross-platform approach

07 Nov 2008

it to IPC's female audiences as well. - How does digital media fit into all this? The digital platform ... sites reaching more than 16 million unique users each month, so digital is integral to every pitch we ... , Birmingham, Yorkshire and the North-East. - How does digital media fit into all this? Digital isn ...

Media: All about ... Five

07 Nov 2008 | by Alasdair Reid

, who's joining from Channel 4 to become Five's managing director of digital channels and acquisitions ... to fragment, but are under threat from digital media. Following its launch in 1997, Five's share of total UK ... has been behind its rivals in developing a family of digital channels. Fiver (it was originally called ...

Close-Up: 24 hours with ... Giles Hedger

07 Nov 2008

to the Cromwell Road we are. 2.00pm Interview a digital planner. Decide to outlaw the use of planning prefixes ...

Media: Things we like

07 Nov 2008

certainly put together an excellent package for advertisers looking to exploit the opportunity. New digital ...

The World: Insider's View - Costa Rica

07 Nov 2008 | by Christian Caldwell, the Costa Rica-based regional creative director for JWT Centroamerica & Panama

; less radio and more MP3; less cinema and more YouTube. Direct marketing, the digital era, and promo ...

Media Forum: Are Kangaroo plans sound?

07 Nov 2008

In all the kerfuffle about the analogue TV switch-off and the migration to digital TV in the UK by 2012, it's often forgotten that digital television is itself a transition technology and that its heyday as a dominant distribution platform is likely to be very brief indeed. In fact, by 2012, a ...

Close-Up: Big Awards 2008 - a winners' roll call

31 Oct 2008

From traditional teams to digital mash-ups, the creatives behind all ten golds at the inaugural...DOMINIC MARTIN AND JON WILLIAMS, DIGITAL GOLD WINNERS Although the success of this campaign has ... digital creative director, were still the first people to decide to tap into the commercial opportunities ... it not for the mixture of Martin's idea and Williams' digital expertise. "Dom is one of those creative people you can ...

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