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MEDIA: Business freesheet eyes second UK city

03 Jul 2008 | by Clare O'Connor

School, about MBA degrees for the digital generation'. City AM was fine to work with,' says Bryan ...

NEWS ANALYSIS: The lost art of relationship building

12 Jun 2008 | by David Singleton

on new, digital PR (blogging, experiential work, viral marketing et al), is the art of building ...

MEDIA ANALYSIS: BBC health news sets the agenda

08 May 2008 | by Gemma O'Reilly

The BBC s news website revamp has left no-one in doubt that the broadcaster is serious about its digital offering. The new-look site, relaunched last month, includes a greater emphasis on video and image content. It inc ludes promotion of the new embedded video service, extra emphasis on breaking news ...

MEDIA ANALYSIS: Is the Express on the rocks?

01 May 2008 | by Clare O'Connor

. Blair approached news editor Greg Swift with a story on Big Ben s clock being replaced with a digital ...

MEDIA ANALYSIS: More to CNBC than rolling news

17 Apr 2008 | by Hannah Marriott

under the skin of companies, believes Diageo head of corporate, broadcast and digital media Dominic ...

NEWS ANALYSIS: Meet the new digital Max Cliffords

10 Apr 2008 | by Matt Cartmell

PR professionals and whistle-blowers alike have been flocking to a new crop of web-based publicists. Matt Cartmell examines this increasingly popular method of gaining coverage in national newspapers.

MEDIA ANALYSIS: Al Jazeera moves from East to West

20 Mar 2008 | by Clare O’Connor

. The channel can be watched on Sky Digital in the UK, with distribution through satellite partners worldwide ...

NEWS ANALYSIS: The cutting edge of political PR

21 Feb 2008 | by Mark Hanson

One of LabourHome's media officers reports on how his team is using new digital tactics from the US...will eventually cross the Atlantic. But it is still taking us a while to catch on to digital developments ... . It would be a mistake to think that digital campaigning is either astonishingly clever or demands gadgets ...

MEDIA ANALYSIS: Let's face the music mags and dance

21 Feb 2008 | by Matt Cartmell

and events coverage, picking up a BT Digital Music Award in October 2007. Other brand extensions are NME TV ... .brannigan@emap.com Digital Deputy editor: Daniel.lane@emap.com Mojo Circulation: 106,218 Contacts Albums editor: Jenny Bulley jenny.bulley@emap.com Digital Consultant editor: Danny.eccleston@emap.com NME ...

MEDIA ANALYSIS: Switch on to the future of the net

07 Feb 2008 | by Gemma O'Reilly

in the broadcast and digital unit of Ogilvy PR, says that while the Telegraph TV service hasn t been a target ... offer the content digitally by sending through a hyperlink to allow them to download content easily ...

 

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