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is not how much budget to spend on digital, but where to spend it. A survey of 100 leading marketers...The research shows that despite reports to the contrary, budgets still look healthy for 2009. Nearly 60% of marketers plan to increase the money spent on digital marketing campaigns next year ... of their marketing spend on digital, it found. It also found 89% of marketers plan to spend more or the same ...
media into online. Most observers expect digital display ad spend to finally begin catching up ... their search spend to rise in the next two years, while fewer - 59% - expect to increase their digital display ...
owner Pearson, and Sky. Pearson's focus on digital and overseas growth, while engineering growth ...
and reading in single digits. The research underlines the importance of word of mouth in reaching ...
-growing digital TV market, Sky's tactic of appealing to the masses may be enough to keep the business ahead of its ...
global agency, with a digital emphasis. Media Week examines whether it can be successful...., but it wasn't integrated. "For WPP, the digital market is still evolving and Project Da Vinci is part of our ... the agency has to have an expertise in digital - it has to be central to what we do," adds Rayner. Incoming Da Vinci chief executive Torrence Boone has a heritage in digital. Boone will take up his post mid ...
. For the past 15 months, he has been head of digital across the group. Painful period The group has had a ...
with other media. The campaign focused on digital, using escalator panels, city screens and specially ... . Andy Bolden, judge and European media director at GlaxoSmithKline, agrees that digital formats should ... : There is a danger of jumping on the digital bandwagon and blindly putting TV ads onto Jumbotrons large LED ...
. There are other developments too. The battle for dominance in the digital sector will result in DDS, MediaTel, IMD ...
claims that it spent more than 150m on digital advertising in 2007, a growth of 73% year on year, while other agencies, whose reliance on digital is greater than others, continue to see the statistics as non ... last year, while digital billings continue to soar. And when Euro 2008 and the Beijing Olympic Games ...
