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What can Obama teach marketers?

14 Nov 2008 | by Caroline Lovell

that they could respond to the electorate faster and more personally, via digital and mobile platforms. Murphy ... communicated to so many people because it was primarily on TV: it would be wrong to say it was a digital ...

MEDIA: Business freesheet eyes second UK city

03 Jul 2008 | by Clare O'Connor

School, about MBA degrees for the digital generation'. City AM was fine to work with,' says Bryan ...

MEDIA ANALYSIS: BBC health news sets the agenda

08 May 2008 | by Gemma O'Reilly

The BBC s news website revamp has left no-one in doubt that the broadcaster is serious about its digital offering. The new-look site, relaunched last month, includes a greater emphasis on video and image content. It inc ludes promotion of the new embedded video service, extra emphasis on breaking news ...

MEDIA ANALYSIS: Is the Express on the rocks?

01 May 2008 | by Clare O'Connor

. Blair approached news editor Greg Swift with a story on Big Ben s clock being replaced with a digital ...

MEDIA ANALYSIS: More to CNBC than rolling news

17 Apr 2008 | by Hannah Marriott

under the skin of companies, believes Diageo head of corporate, broadcast and digital media Dominic ...

NEWS ANALYSIS: Meet the new digital Max Cliffords

10 Apr 2008 | by Matt Cartmell

PR professionals and whistle-blowers alike have been flocking to a new crop of web-based publicists. Matt Cartmell examines this increasingly popular method of gaining coverage in national newspapers.

NEWS ANALYSIS: The cutting edge of political PR

21 Feb 2008 | by Mark Hanson

One of LabourHome's media officers reports on how his team is using new digital tactics from the US...will eventually cross the Atlantic. But it is still taking us a while to catch on to digital developments ... . It would be a mistake to think that digital campaigning is either astonishingly clever or demands gadgets ...

MEDIA ANALYSIS: Let's face the music mags and dance

21 Feb 2008 | by Matt Cartmell

and events coverage, picking up a BT Digital Music Award in October 2007. Other brand extensions are NME TV ... .brannigan@emap.com Digital Deputy editor: Daniel.lane@emap.com Mojo Circulation: 106,218 Contacts Albums editor: Jenny Bulley jenny.bulley@emap.com Digital Consultant editor: Danny.eccleston@emap.com NME ...

MEDIA ANALYSIS: Switch on to the future of the net

07 Feb 2008 | by Gemma O'Reilly

in the broadcast and digital unit of Ogilvy PR, says that while the Telegraph TV service hasn t been a target ... offer the content digitally by sending through a hyperlink to allow them to download content easily ...

Media Headliner: The media money man who has the right profile

18 Jan 2008 | by Alasdair Reid

most high-profile role in public life, when he was the chief executive of ONdigital (the digital terrestrial platform that became ITV Digital, before collapsing rather ignominiously) between April 1998 ... still make him cringe. Back then, digital television was perceived to be a straight fight between ...

 

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