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Media Perspective: Out with the boring old digital gubbins and in with the new

, I thought I'd suggest that there's something of a change of direction going on in the "digital" world. And 2008 might be the inflection point. It starts with a sense that digital thinking ... because of his digital savvy. Certainly there are a lot of businesses, agencies and brands ...

The World: Italian broadcasters act to minimise Sky impact

this threat, the pair have joined forces to set up their own digital terrestrial and satellite platforms. They are hoping that their version of Freeview, the British multichannel digital terrestrial service, will wage a ... -owned with its minority partner Telecom Italia Media, Tivu will use digital terrestrial spectrum to offer free ...

Media Perspective: Can Napier reverse Aegis' fortunes at home and abroad?

required to turn its Isobar unit into a formidable digital media operation. In addition, despite the recent ...

Media Headliner: Zenith bean-counter turned Publicis diplomat

VivaKi department called the Digital Nerve Centre. Sayliss says: "These are areas we have to invest in ...

Media: Double Standards - Independent comms planners face the downturn

- across print, online and mobile, as well as specially produced sports content distributed digitally ...

Digital marketing budgets look healthy for 2009

is not how much budget to spend on digital, but where to spend it. A survey of 100 leading marketers...The research shows that despite reports to the contrary, budgets still look healthy for 2009. Nearly 60% of marketers plan to increase the money spent on digital marketing campaigns next year ... of their marketing spend on digital, it found. It also found 89% of marketers plan to spend more or the same ...

Media Perspective: Naked's new get-up shows how comms planning evolved

Admittedly, there have been some low moments along the way, but to have built up successful operations in Sydney, New York and Amsterdam, it must have done something right. The problem it now faces is that exploding toilet stunts look a bit old hat in the digital age. So where does its London agency offering go ...

What lies ahead for broadcasters and advertisers in a multi-platform era

new era of digital choice, however, comes a stark challenge for commercial broadcasters - that of convincing brands to advertise on these nascent content platforms. Both Channel 4's closure of digital ad ... . Outmoded attitude Andrew Pinkness, strategy director at digital media consultancy Rufus Leonard, believes ...

The World: Insider's view - Mexico

complicated security-focused environment. We've developed four guidelines for digital planning in social media ... best security credentials. Here in Mexico these lessons are hard won. As digital leaders, we need ... society have lost ... the freedom to trust strangers online. Angelica del Valle is the digital project ...

Media: Things we like

in Golden Square to win one of 100 free digital radios. The activity highlighted Absolute's tie-up with the Pure brand, while driving awareness of digital radio. It also fits with Absolute's commitment to build ...

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