05 Dec 2008
| by Russell Davies, russell@russelldavies.com
, I thought I'd suggest that
there's something of a change of direction going on in the "digital"
world. And 2008 might be the inflection point. It starts with a sense that digital thinking ...
because of his
digital savvy. Certainly there are a lot of businesses, agencies and brands ...
05 Dec 2008
| by Maria Esposito
this threat, the pair have joined forces to set up
their own digital terrestrial and satellite platforms. They are hoping
that their version of Freeview, the British multichannel digital
terrestrial service, will wage a ...
-owned with its minority partner Telecom Italia Media, Tivu
will use digital terrestrial spectrum to offer free ...
05 Dec 2008
| by Ian Darby, ian.darby@haymarket.com
required to turn its Isobar
unit into a formidable digital media operation. In addition, despite the
recent ...
05 Dec 2008
| by Ian Darby
VivaKi department called the Digital Nerve Centre. Sayliss
says: "These are areas we have to invest in ...
05 Dec 2008
- across print,
online and mobile, as well as specially produced sports content
distributed digitally ...
02 Dec 2008
| by Staff
is not how much budget to spend on digital, but where to spend it. A survey of 100 leading marketers...The research shows that despite reports to the contrary, budgets still look healthy for 2009. Nearly 60% of marketers plan to increase the money spent on digital marketing campaigns next year ...
of their marketing spend on digital, it found. It also found 89% of marketers plan to spend more or the same ...
28 Nov 2008
| by Ian Darby, ian.darby@haymarket.com
Admittedly, there have been some low moments along the way, but to have
built up successful operations in Sydney, New York and Amsterdam, it
must have done something right. The problem it now faces is that exploding toilet stunts look a bit old
hat in the digital age. So where does its London agency offering go ...
new era of digital choice, however, comes a stark challenge for commercial broadcasters - that of convincing brands to advertise on these nascent content platforms. Both Channel 4's closure of digital ad ...
. Outmoded attitude Andrew Pinkness, strategy director at digital media consultancy Rufus Leonard, believes ...
21 Nov 2008
complicated
security-focused environment. We've developed four guidelines for
digital planning in social media ...
best security credentials. Here in Mexico these lessons are hard won. As digital leaders, we need ...
society have lost ... the freedom
to trust strangers online. Angelica del Valle is the digital project ...
21 Nov 2008
in
Golden Square to win one of 100 free digital radios. The activity
highlighted Absolute's tie-up with the Pure brand, while driving
awareness of digital radio. It also fits with Absolute's commitment to
build ...