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The7stars wins media brief to resurrect HMV

Music Group, has begun work with HMV's in-house creative team on campaigns for TV, press and digital ...

Toyota swaps T4 sponsorship for Vevo ad deal

of pre-rolls, idents and digital displays, and used to inspire young people to share the hashtag during their social media conversations. Lisa Fielden, Toyota s brand and digital manager, said that Vevo ...

My Media Week: Mark Popkiewicz

This week, Mark Popkiewicz, CEO at digital brand integration specialists MirriAd, balances his...relationships there, as well as our all important digital distribution partners. Going to be away for the whole ... COO. He's based in LA, is ex-digital music industry and dresses the part. God, I don't feel cool ...

MasterCard promotes Beyoncé VIP tour experience

MasterCard has launched a digital marketing campaign offering cardholders the chance to watch music...will appear in print, digital and social channels, while MasterCard has also produced a 30-second video ...

Bauer Media hires Sony Music strategist Mark Hardy as digital director

of group digital director for its London lifestyle and radio brands....on developing the company's prominence and audience through new digital services. Prior to his position ... will be exceptionally valuable to us as we accelerate the digital migration of our world-famous brands." Hardy said ... in digital, entertainment and branded content will bring a new perspective to a company that is already ...

Tesco poaches Facebook and Sainsbury's execs for Blinkbox task

Tesco has poached Facebook head of retail Gavin Sathianathan and Sainsbury's head of digital.... Sathianathan said: "Technology is changing how people read. Offering a digital book service is an example ... currently being tested with Tesco staff. The new digital entertainment services will be run as separate ...

Paul Mylrea set to leave the BBC following arrival of James Purnell

of strategy and digital by incoming director general Tony Hall, who was brought in to replace George Entwistle following the Savile scandal . His remit will include running strategy, digital, communications, policy ...

MasterCard signs Rita Ora to front 'Priceless Remakes' campaign

London, will include TV, print, outdoor, digital and social media activity, including promotion via ...

Pepsi signs Beyoncé as global ambassador

push, accompanied by extensive digital work and a limited edition can with the singer s face printed ...

Desperados crowdsources dance music live on Facebook

and beer, which aims to bring the "wild side of fun" to 18- to 24-year-olds. Digital and experiential ... restrictions. Previous innovative digital work from the brand includes an interactive ad on YouTube ...

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