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Campaigns: Technology - 'Gladvertising' has 3M in seventh heaven

Campaign: Gladvertising: Launching 3M/GTG to the World Client: 3M/GTG PR team: M C Saatchi PR Timescale: February-May 2011 Budget: £100,000 Global technology firm 3M asked M&C Saatchi PR to help launch 3M/GTG, its new digital out-of-home business, in seven countries. Objectives - To raise ...

Campaigns: Literature - Online book grabs worldwide attention

- To raise general awareness of the event through digital and traditional media - To increase ticket sales ...

CIPR PRide Awards 2011: Yorks & Lincs - One town, one result

,000 from digital PR and social media. The Leeds-based agency exceeded all three targets, with income from digital PR and social media reaching £505,000 - 102 per cent more than the original target. Finn ...

TripAdvisor takes on critics

The appointment comes as the website is under investigation by the Advertising Standards Authority, following a complaint about its reviews by online reputation management specialist KwikChex. Edelman won the account after a pitch process revealed on prweek.com/uk (29 September) and will work across a digital ...

Opinion: From the Editor-in-Chief - The search for a fresh definition of PR

, there is a pressing demand to hire the best digital talent. And this recruitment process would be boosted ...

Industry steeled for bleak winter

Pooley pointed to 'content and digital asset creation' and more projects for clients, adding ... carving out a result. Single-digit growth, year on year, would be a good year for most agencies.' HOW I ...

Specialist Essays: Alix Robson, APR Communications - Lateral thinking required

relations to a multi-disciplinary approach that reflects the digital age and the vogue for 'conversations ... target audience in a creative and powerful way. 'Home House Live hosted by Raymond Weil' is a digital ...

Specialist Essays: Stephen Pomeroy, Remarkable Group - All for one and one for all

affairs, creative solutions, digital marketing and video. With the influence social media can bring to different audiences, many companies are now turning to our digital PR team to support them with messaging ...

Specialist Essays: Justin Shaw, Communications Management - Education for everyone

and international partners. As one of the top ten digital comms consultancies in PRWeek's 2011 rankings, we ...

Recruitment - Desperately seeking account managers

will be expected to target a wider audience using social media, while digital skills such as video making ...

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