Search results for "Digital

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Gordon Tempest-Hay, Blue Rubicon: It's time to dissolve the agency fiefdoms

department, internal comms in HR and most other comms disciplines such as advertising, digital and DM ... , by providing everything that PR, social and digital have to offer from one team working toward the client ... or pursuit of a P L target. Let's always have the full weight of PR, social, digital and content applied ...

Liz Bales, Industry Trust: How to win hearts and minds on copyright

converting to digital downloading and streaming from unoffical sites. This has enabled millions of illegal film files to be shared, often without money changing hands. This shift from physical to digital piracy ... rationale for purchasing official content in recognition that as piracy goes digital, the industry's most ...

Marco Forato, Unum: Integration and education

campaign accelerates through 2011, this is extending into digital, social media, a newspaper media ... two years? Dramatically. We have incorporated TV, various social media and digital activity, which ...

Fiona Joyce, Blue Rubicon: Flexible thinking required

. But in a digital world we need to constantly seek new inspiration and recognise the need to reinvent ways ... ' for Fiat. Albion - an integrated advertising agency with digital at its heart; the agency partners ...

Clare Harbord, Heathrow Airport: Making the case

, stakeholder-facing advertising, digital and Government relations - to stress the urgent need for a credible UK ...

Catherine Eastham, Four Communications: How to be a perfect partner

being implemented by sponsors who would be investing in PR, above the line, digital or employee ...

Henry Chappell, Pitch: Why 2012 is about winning

is the media sector. For British newspaper and radio groups, or international digital media platforms ...

Ros Hunt, Cohn & Wolfe: Personality and authenticity

banks), environmental damage (BP) or dubious practices (News International). In this digital age, every ... to serious allegations - all we saw was bland corporate posturing. If the rise of digital media ...

Malcolm Gooderham, TLG Communications: Build your reputation online

-based programmes to help businesses develop their Thought Leadership. We are publishing the first digital Index of Thought Leaders, which identifies businesses that are not based on the web but are using 'digital' most ...

Jonathan Flint, Citigate Dewe Rogerson: Appreciating the audience

or road-parking system, or as complex as establishing multiple channels - including a dedicated digital ...

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