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Time Inc and Toyota trial content-tailored ad model

The model, dubbed Time Engage, uses data on Time s 130 million readers, married with third-party data from advertisers and research firms to optimise advertising placement across both print and digital titles. The group, which publishes titles including Time, People, Fortune and Sports ...

Bud '66' sponsors NME app and video content

Lewis. Brian Nugent, IPC digital account manager, said: "We are very excited to be working with Bud ... of digital magazines manager across IPC Media. The media owner also recently announced that it would have ...

Time Out launches free iPad app with MasterCard sponsorship

: "The business has been delivering strong traffic online and achieving 70% digital revenue growth year ...

IPC to ramp up Apple Newsstand presence

Seven IPC brands Cycling Weekly, Decanter, Livingetc., Wallpaper*, What Digital Camera, World ... , Golf Monthly, NME, Practical Boat Owner, Rugby World, Uncut, Wallpaper, What Digital Camera, World Soccer, Yachting Monthly and Yachting World. It is understood that the new digital editions ...

Hearst Magazines partners Race Online 2012

to use the web at www.go-on.co.uk/giveanhour . Race Online, led by the Government's digital inclusion ...

RSPCA's Freedom Food appoints Total Media

in Take a Break, What's on TV, Pick me Up, Chat and TV Choice. The group will also work with digital ad ...

Elle launches ad campaign for 25th anniversary

ever." The 200,000 campaign spans press, outdoor and digital media and was created in ...

 

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