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, or if it is best left to specialist digital firms. A study of Britain's 100 leading PR agencies, carried out last ... to offer a digital service, the reality of what they provide is often somewhat different. 'If a client is not adept in the digital arena, it is quite easy for them to get carried away by people selling them a ...
Cadbury Creme Egg has always been marketed around messy 'interaction' (How do you eat yours?), so the brand's push into the social media space is a logical next step.
Skittles has redesigned its website to link to user-submitted information about the confectionery brand on social media sites including Twitter, Flickr, YouTube and Facebook.
