Mark Ritson on Branding: Premier gets out of a jam
09 Dec 2008 | by Mark Ritson
, both of which have enjoyed double-digit annual growth for years. Below are the private-label jams ...
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LONDON - Pepsi has launched a digital campaign for its Pepsi MAX QR codes promotion to support...Brook is starring in a 60-second digital film created for Pepsi MAX by digital agency Graphico. The film is being used for online ads and activity across a number of digital media channels including Facebook, Sky Sports network, FHM and The Sun while also appearing on the PepsiMAX web and mobile sites ...
, both of which have enjoyed double-digit annual growth for years. Below are the private-label jams ...
strategic planning brief to direct and digital marketing agency Elvis Communications. Last month, M B ...
go much further in digital. Chocolate mania is one of the few things women share. Imagine the awesome power a brand could yield using digital communities to harness our collective lust. ...
Dairy Crest is rolling out an Utterly Butterly on-pack promotion to drive awareness and increase sales. The 'Utterly Irresistiballs' push will give consumers the chance to win one of 10,000 instant prizes.
-trade tactic. Scottish Newcastle's direct and digital campaign for Kronenbourg 1664, for example, positions ...
Nestle is reviewing the experiential marketing account for its instant-coffee brand Dulce Gusto. Carlson is the incumbent agency.
LONDON - Heineken International has launched a digital responsible drinking campaign called 'Know...and appropriate to them. Our digital approach facilitates this and will allow a level of interaction ...
Campo Viejo, the wine brand owned by Pernod Ricard, is launching its first online activity, which features a character called 'Pablo' who emphasises the brand's Spanish roots.
Pepsi UK is trialling Quick Response codes on cans of Pepsi, Pepsi Max and Diet Pepsi. Consumers can use the codes to access Pepsi marketing content by photographing the code panel using their mobile. They are then automatically directed to a Pepsi microsite developed by Graphico.