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Tryton Foods is rolling out its first digital drive to promote its Aunt Bessie's range of frozen
Unilever is believed to have ordered the revamp to counter the popularity of premium ice-cream brands including Haagen-Dazs, Ben & Jerry's, Skinny Cow and Green & Black's, which all experienced double-digit ... of take-home ice-cream sales, but has managed to rack up only single-digit growth since 2001, according ...
No longer simply a 'fad du jour' for yummy mummies or eco-warriors, organic food has fast become a staple for many of us, and the recently rebranded organic-food company Whole Earth, a pioneer of the sector most famed for its peanut butter, has launched a quirky site promoting its products and philosophy.
Unilever masterbrand Knorr is holding a multimillion-pound digital pitch for the business..., Knorr is believed to be planning to increase its commitment to digital during 2007 as part of an ongoing revamp of its sub-brands. Unilever's roster of digital agencies includes OgilvyOne, Dare, MRM Worldwide ... . Knorr has previously worked with OgilvyOne on a number of digital projects, most recently in 2004 when ...
a sales slide against mineral waters and juices, and is now in single-digit growth. Perhaps after ...
The family-owned business has hired integrated agency Meteorite to handle the project, which represents its most significant commitment to digital. The site, which will launch early next year, is intended to connect with consumers beyond the supermarket by offering daily cooking tips and recipes ...
Geoff Howe was briefed to design packaging that would evoke nostalgia and emphasise its 50-year heritage. Patriotic red, white and blue packs replace the existing predominantly red design. Union flags have also been introduced with the strapline "The Great British brew". In previous digital campaigns ...
Smirnoff has briefed Agency Republic to seed films of the acts featured at its Electric Cabaret live-music events on key viral sites, including YouTube and Google Video. The activity is intended to drive 18- to 24-year-old men to the Electric Cabaret website.
Geoff Howe was briefed to design packaging that would evoke nostalgia and emphasise its 50-year heritage. Patriotic red, white and blue packs replace the existing predominantly red design. Union flags have also been introduced with the strapline 'The Great British brew'. In previous digital campaigns ...
As you know, James Bond is rather partial to the occasional vodka martini.
