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While the recession cut a swathe through above-the-line media channels, digital marketing grasped...recession since the 30s. However, the latest research shows that digital media have, to some degree ... of age in the past two years. 'There's obviously a macroeconomic picture of a move to digital from ... Clarke, chief creative officer at digital agency LBi. Ironically, the increasing refinement of brands ...
double-digit growth again this year on the back of continued NPD. There are now nine variants, including ... expensive wines. Hardys double-digit sales growth came partly as a result of higher buyer numbers - 6.3m ...
. 'A lot of what we do at live events is followed up with a digital CRM campaign. Clients are starting ... data, which is then fed to the digital team to send out emails directing recipients to a microsite ...
spearheading the use of the medium. Our digital spend has increased. It now accounts for a larger proportion ... still allocate only a small fraction of media spend to digital. Procter Gamble, which ramped up its digital spend by 162.89% year on year, still dedicated just 1.14% of its overall media budget ...
LONDON - Mailing volumes dropped 10% as cheaper digital channels grew and size-based postal charges...companies by 36%. Many organisations have been switching part of their marketing budgets to cheaper digital ... cannot easily be duplicated. Even converts to digital recognise that mailing still has an important part ... be explained by brands that had gone overboard in their enthusiasm for digital now switching back. New media ...
. However, the current data does not show spend on digital advertising, which is calculated later ... digital spend has doubled for each of the past three years. Our priority is digital, he admits ...
-carbohydrate foods. Warburtons, Hovis, Danone and Flora, which all enjoyed double-digit sales growth this year, have ... and John West have also enjoyed double-digit growth this year as consumers combined the convenience of a ... . Ariel, Carling and Pampers, which all suffered double-digit sales declines, fell prey to this pincer ...
. The gravy, soup, sandwich filler, olive, pasta and cooking sauce categories all posted double-digit growth ...
