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, or if it is best left to specialist digital firms. A study of Britain's 100 leading PR agencies, carried out last ... to offer a digital service, the reality of what they provide is often somewhat different. 'If a client is not adept in the digital arena, it is quite easy for them to get carried away by people selling them a ...
The multimillion-pound campaign, which marks a return to its late-80s positioning, when it ran ads under the strapline The genuine article , will span TV, digital, press, outdoor, PR and direct. Fallon is handling the above -the-line elements of the campaign, which are due to break in April. This week ...
to celebrate its 40th anniversary this year. Created by Rise Communications, the digital, press and PR drive
, advertising and digital services. Offering services across corporate reputation, issues management, crisis ...
in the BBC digital radio department. Switchdigital s raft of stations is due to start transmission on 26 ...
for the business. He is a digital-radio advocate and a tough negotiator with a wicked sense of humour ...
established a Digital Britain campaign, looking at what business, government and the regulators need ... , will host a Digital Britain Conference. With such a diverse audience, Microsoft has developed a top ... of digital specifications, but to establish a climate where high-tech benefits were relevant to women ...
in the UK and US, is to launch a digital TV channel to rival QVC. The channel goes live on SkyDigital ...
the first person to hold a dedicated digital sales role within radio. Fiat Auto has become the first ... communications groups by the end of 2001. Saatchi s analogue and digital television services. British ...
Littlewoods has formed a joint venture with the Woolwich to develop a Littlewoods-branded range of financial services products. It will sell the services initially to its 3.5 million catalogue shopping customers. However, it may extend this to selling via digital television, the internet ...
