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Brand Health Check: French Connection

31 Mar 2010 | by Jeremy Lee

Gillett, managing director of digital agency Tangent One, who has worked on the Boots account. ADRIAN ...

Swatch

10 Mar 2010 | by Jeremy Lee

and worth paying for. - Free up the digital strategy. There seems to be lots of strong Swatch content ...

The Work

08 Feb 2010

digital initiative that would allow consumers to reveal and share the best things about the cities ... these targeting criteria. Creative Review: Drench Reviewed by Ross Tyalor, chief digital officer, TMW ... and successfully into the digital space. I hate to bring up 'Compare the meerkat', but it has become a reference ...

Study: How to defend marketing to the board

07 Oct 2008 | by Nicola Clark

. As the industry becomes more specialised - particularly in the digital sphere - this barrier is set to become more ...

Fringe meetings on marketing issues at the Labour Party Conference

30 Sep 2008 | by Gemma Charles

. It was referenced in several sessions. During a T-Mobile and NSPCC event entitled 'Protecting children in a digital ... : what about our toddlers?: The Smith Institute, Nutricia Protecting children in a digital age: T ...

Biggest brands: Top 10 brands by product category 2008

23 Sep 2008 | by Jane Simms

double-digit growth again this year on the back of continued NPD. There are now nine variants, including ... expensive wines. Hardys double-digit sales growth came partly as a result of higher buyer numbers - 6.3m ...

What London 2012 sponsors can learn from Beijing

19 Aug 2008 | by David Tiltman

of digital. The internet has been a key battleground between sponsors and non-sponsors at Beijing ...

Supermarkets, hotels among sectors embracing the 'credit crunch' as part of their branding

29 Jul 2008 | by Gemma Charles

'price crunch' in ads and digital. Other industries are following suit. Premier Inn, the Whitbread ...

SMEs build big brands with small budgets

18 Jul 2008

in the past might have sought an integrated agency, are now looking to go mainly digital,' she says. 'One ...

Power 100: Next Generation 2008

03 Jun 2008 | by Nicola Clark

year developed the 'You make it, we play it' campaign. He has moved to increase the group's digital ... of global digital at Apple; I aim to be at Apple for a long time.' Advice 'Think creatively. Don't think ...

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