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Nielsen reports 10% drop in direct mail volumes
24 Sep 2007 | by Robert McLuhan
LONDON - Mailing volumes dropped 10% as cheaper digital channels grew and size-based postal charges...companies by 36%. Many organisations have been switching part of their marketing budgets to cheaper digital ... cannot easily be duplicated. Even converts to digital recognise that mailing still has an important part ... be explained by brands that had gone overboard in their enthusiasm for digital now switching back. New media ...
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