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While the recession cut a swathe through above-the-line media channels, digital marketing grasped...recession since the 30s. However, the latest research shows that digital media have, to some degree ... of age in the past two years. 'There's obviously a macroeconomic picture of a move to digital from ... Clarke, chief creative officer at digital agency LBi. Ironically, the increasing refinement of brands ...
digital initiative that would allow consumers to reveal and share the best things about the cities ... these targeting criteria. Creative Review: Drench Reviewed by Ross Tyalor, chief digital officer, TMW ... and successfully into the digital space. I hate to bring up 'Compare the meerkat', but it has become a reference ...
The online advertising and media for the campaign will be managed by digital agency Profero in collaboration with strategic partner Plan.net. The push will target the brand's key markets around the world, including Japan, the US, France, Italy and the UK. The campaign aims to build brand awareness by promoting ...
LONDON - Clothing brand Levi's has revamped its digital strategy with the creation of two new...The new sites, at www.eu.levi.com and www.501.com, were created by digital agency Duke using video, 3D rendering and flash. The new European site allows users to create their own look and style by entering details such as their name, gender, clothing preference, age and nationality. Each brand ...
into, whether there is a credit crunch or "simply time for lunch".' As the recession bites, digital ... Robert Thurner, commercial director of mobile marketing agency Incentivated. Moreover, digital channels ... by the supermarket chains over the past few years remains in place, it will be interesting to see where digital ...
, but they need to interact with consumers without letting the brand take over, speakers at the AOP digital...entitled 'Harnessing the power of online communities'. Digital agency Outside Line claimed that the value ... 's head of interactive marketing, Emma Jenkins, insisted that the key to successful digital marketing ... -level, said: 'Digital is becoming the key environment for brands to talk to consumers and see what ...
Oasis, the fashion brand, has redesigned its website. Story Worldwide, which developed the site, has streamlined the purchasing process and created visually distinct 'sub-brand boutiques' such as Belle by Oasis.
Dockers, the US men's clothing brand, has launched a European version of its website, designed by Duke UK.
Although only 16% of the world connects to the internet via broadband, this small group represents 78% of the world's earnings.
Research by Synergy Digital, the joint venture between sponsorship specialist Synergy and digital specialist Altogether, found that none of the sponsors of Beijing 2008 and London 2012, which include brands such as adidas, BP and McDonald's, are ranking on the first page of Google's natural search results when ...
