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Luxury brands advertise in new Westfield shopping centre

28 Oct 2008 | by Alison Donnelly

LONDON - CBS Outdoor has signed a raft of luxury advertisers to run digital ad campaigns on its LCD...in high definition, with each screen linked to a digital advertising network that enables partners ... . Nicky Cheshire, director of Alive, CBS Outdoor said: 'We believe that our unique digital proposition ...

Andrew Walmsley on digital: Web should be in the lap of luxury

19 Aug 2008

Although only 16% of the world connects to the internet via broadband, this small group represents 78% of the world's earnings.

Digital brief: Figleaves.com relaunches website

15 Jul 2008

Figleaves.com, the lingerie and swimwear retailer, is relaunching its website to provide a more personalised service. The site will use a storefront designed by ATG.

Digital brief: Asda rolls out transactional website

10 Jun 2008

Asda is rolling out a transactional website for its George clothing brand as it aims to become the biggest value-clothing retailer on the web. The site, which launches in September, will offer up to 20,000 products for home delivery.

Power 100 Marketers of 2008: 1-50

28 May 2008 | by Staff

have tipped their hats to Bishop for sticking his neck out to invest in branded content and digital ... clear attempt by the broadcaster to make its case for retaining its public-service status in the digital ... department, is worth the money. He has taken a lead in growing the corporation's digital offering ...

Power 100 Marketers of 2008: 51-100

28 May 2008 | by Staff

rejuvenated its media strategy with a greater focus on digital. Sport remains top of the agenda: Nationwide ... investment in digital and featured in a music video - which it funded - for Strictly Come Dancing winner ... marketing methods that make the most of the opportunities offered by digital. Under Bainbridge's guidance ...

Digital brief: Bravissimo appoints McCann-I to redesign website

23 Apr 2008

Bravissimo, the clothing brand for fuller-figured women, has appointed McCann-I to redesign its website. The revamp includes the addition of a photo gallery showcasing its products.

Digital: Umbro in QR push for England shirt

08 Apr 2008

Umbro has launched a website and mobile internet portal to promote the launch of its latest England away kit.

Loans firm and eBay overtake Sky at top of 100 biggest online spenders

26 Mar 2008 | by Nicola Clark

its digital budget in 2007....digital budget to 28.5m, up 72% year on year, making it the UK s top-spending brand online; eBay moved ... % of their media budget in digital. The Top 100 Online Advertisers table . ...

Digital choice: England away-shirt label

26 Feb 2008 | by Simon McMaster, Director of digital, Tequila\London

And to me, today's football shirts all look pretty similar; Brazil play in yellow, Italy in blue and Scotland apparently don a lovely salmon pink once or twice a decade. However, credit where it is due: it is great to see the England football team keeping up with digital trends. Umbro's latest England away ...

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