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Brand Health Check: French Connection

31 Mar 2010 | by Jeremy Lee

Gillett, managing director of digital agency Tangent One, who has worked on the Boots account. ADRIAN ...

Swatch

10 Mar 2010 | by Jeremy Lee

and worth paying for. - Free up the digital strategy. There seems to be lots of strong Swatch content ...

The Work

08 Feb 2010

digital initiative that would allow consumers to reveal and share the best things about the cities ... these targeting criteria. Creative Review: Drench Reviewed by Ross Tyalor, chief digital officer, TMW ... and successfully into the digital space. I hate to bring up 'Compare the meerkat', but it has become a reference ...

Marketers need to be wary of price comparison sites

27 Jan 2009 | by Mary Cowlett

variety of digital platforms, including switching sites, for their personal financial decision ... account manager at digital direct agency Cheeze. 'This sets the standard and can trigger brand ... company Mike Colling Co, who cites statistics from the Journal of Direct, Data and Digital Marketing ...

Digital & Direct: Swarovski in global activity

25 Nov 2008

The online advertising and media for the campaign will be managed by digital agency Profero in collaboration with strategic partner Plan.net. The push will target the brand's key markets around the world, including Japan, the US, France, Italy and the UK. The campaign aims to build brand awareness by promoting ...

Visa Europe hires Colin Clarke for senior marketing role

20 Nov 2008 | by Alex Brownsell

Clarke, whose most recent position was as director of consumer marketing at clothing brand Levi's Europe, will be responsible for all Visa Europe's brand communications, including advertising, promotions and digital marketing. The marketer has previously worked as global head of advertising at Vodafone, where he ...

Digital & Direct brief: Ernest Jones launches promotion

18 Nov 2008

Ernest Jones, the jeweller, is launching a 'Christmas gifts to fall in love with' promotion. The campaign, created by Haygarth, includes a 36-page in-store brochure, point-of-sale material and national press inserts.

John Lewis Christmas campaign eschews excessive consumerism

10 Nov 2008 | by Miranda Fitzgerald

-second ads run on digital escalator panels. As consumers get to know the original characters, new ones ...

Luxury brands advertise in new Westfield shopping centre

28 Oct 2008 | by Alison Donnelly

LONDON - CBS Outdoor has signed a raft of luxury advertisers to run digital ad campaigns on its LCD...in high definition, with each screen linked to a digital advertising network that enables partners ... . Nicky Cheshire, director of Alive, CBS Outdoor said: 'We believe that our unique digital proposition ...

Levi's changes digital strategy with new website

16 Oct 2008 | by Fiona Ramsay

LONDON - Clothing brand Levi's has revamped its digital strategy with the creation of two new...The new sites, at www.eu.levi.com and www.501.com, were created by digital agency Duke using video, 3D rendering and flash. The new European site allows users to create their own look and style by entering details such as their name, gender, clothing preference, age and nationality. Each brand ...

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