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The impact of Google's first 10 years on marketing

16 Sep 2008 | by Robert Gray

-generated content site YouTube, and last year snapped up digital marketing business DoubleClick. Its dominance ... acquisitions of other companies involved in the digital space means that Google's tentacles are spreading ever ...

Retailers adopt new strategies for Christmas 2007

13 Nov 2007 | by Suzy Bashford

result, digital marketing will become more central to communications this season. Some retailers started their Christmas digital activity in October, such as Woolworths, which has been promoting its Big Red Book catalogue online. John Lewis is running its first digital work this year and most retailers are likely ...

 

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