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The impact of Google's first 10 years on marketing

16 Sep 2008 | by Robert Gray

-generated content site YouTube, and last year snapped up digital marketing business DoubleClick. Its dominance ... acquisitions of other companies involved in the digital space means that Google's tentacles are spreading ever ...

Brand Health Check: eBay

07 May 2008 | by Gemma Charles

Walley, managing director of digital media research and development consultancy Decipher and a former ...

Brand Health Check: Facebook

11 Mar 2008 | by Jeremy Lee

commercial director Blake Chandlee to work along-side Microsoft s digital sales team and lead its commercial ...

Retailers adopt new strategies for Christmas 2007

13 Nov 2007 | by Suzy Bashford

result, digital marketing will become more central to communications this season. Some retailers started their Christmas digital activity in October, such as Woolworths, which has been promoting its Big Red Book catalogue online. John Lewis is running its first digital work this year and most retailers are likely ...

What you don't know can hurt you

14 Aug 2007 | by Nicola Clark

are well documented. Marco Bertozzi, head of digital at ZenithOptimedia, says advertisers need ...

Second Life offers marketers a world of opportunity

13 Mar 2007

Ettinghausen, digital publisher at Penguin. Consumers make decisions about their opinions of books and music ... . Mark Duffy, 3-D manager at digital developer Fusion Unity, believes that this obstacle will be swiftly ...

 

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