TV's loss is rivals' gain
29 Nov 2006
for HFSS advertising. Digital Food and drinks brands' online expenditure is low compared with travel ...
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Co-op's launch of a media centre signals a shift in advertisers' focus to in-store work
15 Jul 2008 | by Jeremy Lee
Last week, The Co-operative Group opened a media centre (Marketing, 9 July) to provide campaign planning across its media channels, which include digital screens, in-store radio, direct mail ... Live, to live up to their promise. He also points out that the explosion of digital in other outdoor ...
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