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values and avoid duplicating other digital activity....revenues through digital advertising. Late starters Others have been slower to latch ... digital marketing techniques, high-street brands are more reticent. Scholl has recently signed up ... of a new demographic,' says Waseem Haq, head of digital at Scholl's parent company, SSL International ...
The media industry has been through a lot recently. Assailed by digital, hunted by procurement ... development spells the end for the model and, far from seizing on the opportunity digital presents to reinvent ... until there's nothing left. A few pioneers see digital as the way out of this mess. By focusing ...
only directly. However, James Briscoe, managing director of digital media agency Unique Digital ...
that prevented moisture getting into the powder. It sounds simple, but the brand went on to record double-digit ...
Those brands using Twitter to best effect have focused on genuinely connecting with consumers.
in digital media and internet advertising. In truth, it would be hard for it to spend much less - according ... % of its budget on digital advertising, Lee has a long way to go to reach this goal. Reports of a ...
with customers,' he says. Duffy is also prepared to make risky decisions when it comes to the brand's digital ... the content online to a website designed by digital agency Razorfish. 'There is a commitment to video as a ...
to customers' feedback. When digital media came along, we cut some lead times, but delivered our message ... digital channels to listen to consumers and using this to shape our communications, we are still too slow ...
(TMG) after putting Coca-Cola's digital marketing operations on an even keel. Nonetheless, Horner ... The Telegraph was irresistible,' says Horner. 'At Coke the focus was more on digital, but at The Telegraph we ...
this the 'Mumsnet Election'. However, Nimi Raja, planner at digital agency Glue London, suggests that this social ...
