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popular music to 30- to 50-year-old audiences', in an attempt to justify the closure of digital radio ... broadcaster. It also flies in the face of the BBC's self-appointed lead role in promoting digital radio ... ON ... BBC 6 Music - BBC 6 Music is a digital-only radio station. It went on air on 11 March 2002 ...
to digital....I was at the ISBA conference last week, where I was asked to chair a panel on digital media. Just ... digital agency, if all you know of them is the cost,' he said, 'fire them.' My first instinct was to agree with him. Advertising is an investment. Whether you do it in digital or on pulped-up dead trees, having ...
Gillett, managing director of digital agency Tangent One, who has worked on the Boots account. ADRIAN ...
While the recession cut a swathe through above-the-line media channels, digital marketing grasped...recession since the 30s. However, the latest research shows that digital media have, to some degree ... of age in the past two years. 'There's obviously a macroeconomic picture of a move to digital from ... Clarke, chief creative officer at digital agency LBi. Ironically, the increasing refinement of brands ...
With digital work now accounting for more than half of many agencies' business, the direct...transformed the below-the-line landscape. Digital work now accounts for more than half of many direct ... their agency relationships in a climate of digitally driven communications. Some agencies have attempted ... , the rapid rise of digital has led to a skills shortage in agencies, as demand outweighs supply for talented ...
planning Jill Lloyd, head of social media at digital agency LBi, suggests that brands should always ... shareholder value and damage the brand for decades,' he says. Chris Davies, British Airways' head of digital ...
for digital pioneers seeking a hotel or flight deal, the brand expanded into package holidays, as well ...
LONDON - Understanding the different types of behavioural targeting will help you refine your online strategy.
in town Digitally led Communications BT The Facebook for Small ... Digitally led communications IBM IBM at Wimbledon 2009 Molson Coors ...
act as the stimulus for traditional research,' says Katie Streten, head of strategy for the digital ...
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