24 Feb 2010
| by Andrew Walmsley
The influence of digital channels on consumer perceptions extends far beyond their initial reach....way to go, but you are off and running. The experience taught us important lessons: that digital marketing can learn from traditional techniques; that digital isn't just about direct communications ...
. Since the invention of cut and paste, PRs have been aware of the power that digital channels add ...
17 Feb 2010
| by Robert McLuhan
of people they reach. Now marketers are turning to digital to amplify live events and tap into a mass...of Twitter and YouTube, for example, the digital element of campaigns can work before, during and after a marketing event. 'Digital is joined at the hip to experiential, and is one of the business' biggest growth ...
's Bop It and Cranium games, used sampling activity as the basis for a digital campaign that created a ...
17 Feb 2010
| by Andrew Walmsley
on the band wagon to boost his campaign, and the phrase was coined. Yet it wasn't until the digital world ...
10 Feb 2010
| by Mark Kleinman
The music group's problems are deeper than cost-cutting and a shift toward digital channels can fix....for the digital age would, Hands hoped, give EMI some breathing space. Despite some improvement under Leoni ...
of EMI's revenues that are derived from digital channels. The first of these is eminently deliverable ...
the first company to release a digital album download, David Bowie's Hours, in 1999. - As well ...
Organisations from mining firms to government bodies can benefit from opening up their data.
08 Feb 2010
digital initiative that would allow consumers to reveal and share the best things about the cities ...
these targeting criteria. Creative Review: Drench Reviewed by Ross Tyalor, chief digital officer, TMW ...
and successfully into the digital space. I hate to bring up 'Compare the meerkat', but it has become a reference ...
08 Feb 2010
to create a digital channel through which people directly affected by poverty could challenge the causes ...
08 Feb 2010
| by Adam Woods
be the closest thing the digital sector has to a contemporary artist in its midst. A thinking man ...
ago in search of creative excitement. Even having built up one of the digital sector's foremost ...
still really excited about digital," says Schmitt. "It just sometimes feels, with this industry being so ...
03 Feb 2010
| by Joe Thomas
The flavoured milk sector grew rapidly last year; a trend expected to
continue in 2010. However, among the double-digit winners, fortified
with substantial NPD, there was one sickly performer - Nestle ...
together the various online strands (Facebook group and Twitter
profile) in one overriding digital strategy ...
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