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Design Report: Strive for hero status

that prevented moisture getting into the powder. It sounds simple, but the brand went on to record double-digit ...

Biggest brands: Top 100 online advertisers 2010

While the recession cut a swathe through above-the-line media channels, digital marketing grasped...recession since the 30s. However, the latest research shows that digital media have, to some degree ... of age in the past two years. 'There's obviously a macroeconomic picture of a move to digital from ... Clarke, chief creative officer at digital agency LBi. Ironically, the increasing refinement of brands ...

Special report: Experiential - From live to LOUD

of people they reach. Now marketers are turning to digital to amplify live events and tap into a mass...of Twitter and YouTube, for example, the digital element of campaigns can work before, during and after a marketing event. 'Digital is joined at the hip to experiential, and is one of the business' biggest growth ... 's Bop It and Cranium games, used sampling activity as the basis for a digital campaign that created a ...

The Work

digital initiative that would allow consumers to reveal and share the best things about the cities ... these targeting criteria. Creative Review: Drench Reviewed by Ross Tyalor, chief digital officer, TMW ... and successfully into the digital space. I hate to bring up 'Compare the meerkat', but it has become a reference ...

 

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