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CBS Outdoor agrees deals for Tube cross-track projection service

have all been fitted with the hi-tech projectors and giant screens, each linked to a digital ... digital screens and150 XTP screens. It hopes to complete the programme this year. ...

BBC promotes marketing director Tim Davie to head of audio and music

Davie will take charge of an annual budget of more than 200m and will oversee BBC Radios 1, 2, 3, 4, 5 Live and digital radio stations 1Xtra, 6 Music, BBC 7, 5 Live Sports Extra and the Asian ... whole across traditional and digital platforms.' ...

Pharmaceutical brands fail to react to patient websites and blogs

LONDON - Healthcare and pharmaceutical brands are failing to embrace digital promotion....' The report showed that the sectors were poor when it came to exploiting digital marketing despite the fact ...

Hallmark launches 'Forever Friends' website

Foreverfriends.co.uk offers content targeting two audiences, aged 11-17 and 17-35. The site includes games, downloads, competitions and promotions. It also offers mobile downloads, e-cards and 3D animations. The website, which was created by digital agency MadeByPi, will be supported by a multichannel ...

FT's fee-based social networking site attracts first sponsors

in the digital, new media, mobile and telecoms sectors, is 1700 plus VAT. ...

Unilever picks Pot Noodle for first mobile site

16- to 24-year-olds and was created by digital agency AKQA, will also feature the latest Pot Noodle ...

Web advertising at regional newspapers helps offset drop in print editions

much-needed cheer. Digital products account for 7% of Trinity Mirror's regional revenues and 10 ...

Brtivic chief raps UK's 'digital lag'

' adoption of digital advertising....'The UK is a long way behind the US in understanding digital media,' he said. 'Marketing doesn't understand a lot about digital.' Stewart also believes the use of social networks, such as Facebook ... Britvic 'hadn't used digital media much' in the past. This month, however, it launched a digital element ...

The Marketing Profile: Simon Stewart of Britvic

strategy, increasing the emphasis on digital. 'Britvic has been too traditional in its approach,' he says ...

Digital: Gocompare.com appoints TBWA

Gocompare.com, the insurance comparison website, is ramping up its marketing activity in a bid to steal share from rivals Moneysupermarket.com and Confused.com.

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