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Times Media marketer Katie Vanneck takes on News International interim role

of managing director, digital and new business across News International (NI) on an interim basis..... Anderson was appointed managing director, digital and development across News International earlier in July ...

Bayer awards OTC digital accounts to i-level

LONDON - Bayer Consumer Care has appointed i-level to handle digital activity across its brands...i-level is to develop and manage an integrated digital strategy including social activity, through Jam, its social media unit that opened in March. Jam was appointed by Berocca in June to devise a social media strategy for its vitamin and mineral supplement brand. The campaign included sending out ...

Bahamas segments tourists in latest campaign

The print, outdoor, radio and digital campaign, aims to differentiate the resort from Caribbean rivals such as Bermuda and Barbados. The ads, by creative agency Fox Kalomaski, will target four sections of society - successful achievers, independent explorers, conscientious housewives and luxury ...

Sony Ericsson launches Halloween-theme viral for Walkman W595

to existing Sony Ericsson customers, directing them to the microsite, www.stmarysghost.com. The digital ...

Nokia backs new music download service with major campaign

the personalised nature of digital music and how consumers access their tracks. This playlist idea is brought ...

ITV deal provides highlights of England and FA Cup games to mobiles

LONDON - Digital sports and entertainment specialist Perform has signed a four-year deal with ITV

SMEs embrace search marketing

the traffic is coming from is an integral part of growing a business in the digital age. Search is not just ... -and-forget approach of a Yellow Pages ad,' says Rhys Williams, managing partner at digital agency agenda21. 'This ...

Specsavers launches online game

LONDON - Specsavers has developed its first interactive project, a piggy bank-themed digital game...digital is set to become an increasingly important part of Specsavers' marketing plans. ...

Luxury brands advertise in new Westfield shopping centre

LONDON - CBS Outdoor has signed a raft of luxury advertisers to run digital ad campaigns on its LCD...in high definition, with each screen linked to a digital advertising network that enables partners ... . Nicky Cheshire, director of Alive, CBS Outdoor said: 'We believe that our unique digital proposition ...

British Airways campaign to target leisure travellers

Although often seen primarily as a business carrier, British Airways is seeking a greater association with leisure tourism. The press, poster, online and radio campaign, created by cBartle Bogle Hegarty and digital consultancy Agency.com, breaks on 3 November. BA has teamed up with photography ...

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