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Digital & Direct brief: EDF to promote 'Energy Deal' scheme

EDF is rolling out a below-the-line push to promote its 'Energy Deal' scheme, which is designed to help consumers cut their bills and reduce their carbon footprints. The campaign, created by Archibald Ingall Stretton, will comprise banner ads, a microsite and door-drops.

Biggest brands: Top 10 brands by product category 2008

double-digit growth again this year on the back of continued NPD. There are now nine variants, including ... expensive wines. Hardys double-digit sales growth came partly as a result of higher buyer numbers - 6.3m ...

Digital brief: Scottish and Southern Energy rolls out website

Scottish and Southern Energy is rolling out a website featuring safety advice and customer service information. It will also feature a section using animated characters to warn children of the dangers of playing near electrical equipment.

E.ON puts task into MediaCom

The agency picked up the account following a pitch involving PHD, OMD and incumbent agency Initiative. MediaCom will also look after the brand's online media account, which was formerly held by Zed Media. The appointment comes a month after E.ON hired MVi, the digital division of MediaVest ...

Abbey's Davies quits for E.ON

his career in 1990 at JWT, ultimately becoming founder and managing director of its digital brand ...

Jeremy Davies leaves Abbey for E.ON

of its digital brand consultancy. He departed for cable group NTL, where he rose to marketing director ...

EDF pools direct and digital work

and digital account....; both had worked on digital projects for the energy brand. Earlier this year, EDF rolled out a ...

EDF Energy hires AIS to UK direct and digital account

and digital marketing account.

 

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