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Conservative Party embraces digital campaigning with senior appointment

11 Dec 2008 | by Gemma Charles

Hunt's duties will include fronting online campaigning activities in the media, championing digital communications among his parliamentary colleagues and spreading the new media message to constituencies. He will work closely with Tory new media head Rishi Saha. Hunt also plans to build closer links ...

NSPCC recruits youth to staff virtual agency to promote ChildLine

04 Dec 2008 | by Joe Thomas

in their lives they will have an immediate port-of-call. The NSPCC is working with digital agency iCrossing ...

Arts Council appoints four digital agencies

26 Nov 2008 | by Fiona Ramsay

LONDON - The Arts Council has selected four agencies to work on a variety of digital projects

Salvation Army bids to raise £2m

25 Nov 2008 | by Joe Thomas

The annual campaign, which was handled last year by Harvest Digital, will span TV, direct response ads, press and inserts. MC C is working with creative agency Watson Phillips Norman to deliver the DRTV push, following its appointment without a pitch. MC C will also handle press ads and inserts ...

BHF to embark on first child-focused campaign

25 Nov 2008 | by Alison Donnelly

to a BHF-developed website, www.yoobot.co.uk, where users can create digital versions of themselves. The Yoobots on the site can then be made to run, play, jump, dance or eat chips. The digital characters 'age ... .' Last week, the charity briefed Positive Digital to create an online campaign designed to increase ...

Digital & Direct: Direct choice - NSPCC 'Full Stop'

25 Nov 2008 | by Anton Mercier, Partner, Amplify

The NSPCC 'Full Stop' campaign really inspires. In its various guises it has been challenging, thought-provoking and action-motivating. It's a great example of having an overriding idea from which everything else stems.

Digital & Direct brief: Booktrust launches radio push

25 Nov 2008

Booktrust, an independent charity promoting reading among children, is launching a radio push to raise awareness of the national free book-gifting programme. The work was created by Kitcatt Nohr Alexander Shaw with media by Trinity Communications.

Digital & Direct brief: Heart Foundation to boost awareness

25 Nov 2008

an online campaign created by Positive Digital. The charity has created 'heart tokens', which can be earned

Oxfam reviews digital account

20 Nov 2008 | by Fiona Ramsay

LONDON - Oxfam is reviewing its £2m digital marketing account as it steps up its 'Be humankind...advertising slogans to the campaign website. The best of these were shown on eight three-metre digital ...

Digital & Direct brief: ELC expands website

18 Nov 2008

Early Learning Centre (ELC) has expanded its website with an 'Inspiration Centre', created by Archibald Ingall Stretton, featuring play ideas, hints for parents and special offers. Emails to parents on the ELC database will direct them to the site.

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