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Media: Bank appoints Total Media

25 Nov 2008

The agency, which has worked with the financial-services brand since 2006, will handle the media for its investment management business in Asia and Europe, and develop a digital strategy and press ads. Earlier this month, Morgan Stanley announced plans to cut up to 3300 jobs - nearly 10% of its workforce ...

Visa digital campaign reassures Christmas shoppers about online payments

24 Nov 2008 | by Fiona Ramsay

LONDON - Visa Europe is launching a Christmas digital ad campaign to convince consumers that online

Visa Europe hires Colin Clarke for senior marketing role

20 Nov 2008 | by Alex Brownsell

Clarke, whose most recent position was as director of consumer marketing at clothing brand Levi's Europe, will be responsible for all Visa Europe's brand communications, including advertising, promotions and digital marketing. The marketer has previously worked as global head of advertising at Vodafone, where he ...

First Direct uses social networking to make banking personal again

18 Nov 2008 | by Alex Brownsell

. The site, www.firstdirect.com/littleblackbook, has been trialled by 20,000 of the brand's most digitally ... ,' she says. The social network was designed by digital agency MadeByPi. The launch will be supported ...

The week in marketing: 18 November

18 Nov 2008 | by Staff

Kennedy Amsterdam will run across TV, cinema, digital, banners and print channels. Aviva hires Gooding ... on misunderstood children in a campaign comprising TV and digital activity created by Bartle Bogle Hegarty ...

Ryanair launches prepaid card

14 Nov 2008 | by Alex Brownsell

shopping with Miss Selfridge, Laura Ashley, Sky Digital, PC World and Dixons, members can earn up to 20 ...

Digital & Direct: YBS assigns job to Swamp

04 Nov 2008

Yorkshire Building Society has appointed Swamp to handle its digital strategy and online media

The week in Marketing: 28 October 2008

28 Oct 2008 | by Staff

merchandise, and in film and digital material. Kraft uses celeb chef Kraft has signed up Italian chef Aldo ...

Digital & Direct brief: Sainsbury's Bank works with RedEye

14 Oct 2008

Sainsbury's Bank is working with online behavioural analyst RedEye to boost online conversion rates for its insurance products through an email campaign.

Marketers should use social networking sites to talk not sell

07 Oct 2008 | by Fiona Ramsay

, but they need to interact with consumers without letting the brand take over, speakers at the AOP digital...entitled 'Harnessing the power of online communities'. Digital agency Outside Line claimed that the value ... 's head of interactive marketing, Emma Jenkins, insisted that the key to successful digital marketing ... -level, said: 'Digital is becoming the key environment for brands to talk to consumers and see what ...

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