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ITV2 at ten years old

09 Dec 2008 | by Andy Fry

the Sky Digital platform, which gave an immediate boost in household penetration. It was also the time ... toward total digital penetration, which means no leaps by joining a new platform,' he says.' The emphasis ... that one channel can't do it all justice. The digital channels help us to leverage our assets effectively ...

Choosing the right brand ambassador

09 Dec 2008 | by Alex Brownsell

Digital, PG Tips Pink Panther - Burger King, Nike, KFC ...

Marketing Digital Report: Affiliate - Reward is its own virtue

02 Dec 2008

's view, not surprisingly, is that punters prefer cash. However, digital agency agenda21's head ... . Digital media specialist agency i-level, meanwhile, says order values on incentive programmes are 32 ... digital mix that definitely enables us to reach new sections of our audience,' he says. 'Within that, we ...

Marketing Digital Report: Is it prizes for all, or last past the post?

02 Dec 2008

by someone who has come in at the end of the journey,' says Matt Bailey, head of affiliates at digital media ... behaviour,' says Scott Holmes, joint head of media at digital agency TBG London. In the short term ...

Xbox, Sky and BT Vision fight for digital home front

25 Nov 2008 | by Meg Carter

many sectors are suffering a fall in consumer spending, those eager to create the digital ... content downloadable via its online gaming and digital media platform, Xbox Live. Further services ... one of four main groups vying for control of digital home entertainment. Microsoft is also a major ...

The Marketing Profile: Matt Webb of Hamleys

25 Nov 2008 | by Miranda Fitzgerald

of digital media for communicating with youngsters and plans to post videos of these in-store events onto ...

Speaking to the consumer's heart, not head

24 Nov 2008 | by Dan Hill

as funny as the joke you just get. Over-complex campaigns that rely on digital techno-logy forget ...

Five spies hidden value in children's TV market

18 Nov 2008 | by Alison Donnelly

's shows to digital-only channel CITV, with Freeview homes having the choice of only this, CBeebies ... and onto cheaper digital platforms, leaving the market dominated, and to some extent super-served, by pay ...

Pubs face sobering times

18 Nov 2008 | by Gemma Charles

-trade tactic. Scottish Newcastle's direct and digital campaign for Kronenbourg 1664, for example, positions ...

Marketing heroes

18 Nov 2008 | by Nicola Clark

with re-invention. Yorke embraces all things digital, whether they be creative or commercial. He ...

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