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Digital choice: education.baa.com

20 Dec 2006 | by Jeff Hyams, Managing director, EMEA, MEC Interaction

Airports operator BAA's 'Take Off & Learn' educational website is designed to assist primary- and secondary-school teachers devise study plans and worksheets about UK airports, but it is also aimed at people interested in working in an airport environment, providing details about the required vocational...

Digital News brief: Tryton Foods rolls out first digital drive

20 Dec 2006

Tryton Foods is rolling out its first digital drive to promote its Aunt Bessie's range of frozen

The Carbon Trust in digital roster

20 Dec 2006

digital agency roster following a statutory review of its arrangements.

Digital News brief: Nielsen//NetRatings conducts survey

20 Dec 2006

Digital and Adviva.

Digital News: Fiat reworks web presence

20 Dec 2006 | by Gareth Jones

an extensive eight-week review of its digital agency arrangements. AKQA secured the business following a competitive pitch against a shortlist of five agencies, thought to include Dare Digital and incumbent Arc ... by Volkswagen and Honda to strengthen their digital presence. The Italian marque intends to increase its focus ...

Agency of the Year: Digital Agency of the Year - AKQA

20 Dec 2006 | by Gareth Jones

's profile is one of the lowest in the industry, belying its 11 years' experience in the digital sector ... as Marketing's Digital Agency of the Year. A sustained period of new business activity and incremental work ... seven-figure profit. Despite increasing competition from pureplay digital rivals and traditional ad ...

Andrew Walmsley on digital: The year of consumer empowerment

20 Dec 2006

Fret no more: here are my top-three digital trends for the marketing world in 2007 - the areas in which I expect to see significant growth - for you to cut out, keep, or perhaps use as emergency wrapping paper. Apple might have sued its evangelists, but most marketers view the trend toward consumer ...

Digital News: Film agency sets up in Second Life

20 Dec 2006

Picture Production Company (PPC) has acquired an island within the online community that it intends to devote to creating integrated digital campaigns for clients. The agency is building multiple venues to accommodate exclusive events and promotions targeting Second Life's 1.5m users. A number ...

Digital News brief: Palm runs global promotional campaign

20 Dec 2006

Palm is running a £13m global promotional campaign to build awareness of its Treo smartphone range. The six-month activity comprises a microsite, viral work and SMS-activated kiosks.

Digital News brief: Tocmag offers free mobile marketing platforms

20 Dec 2006

Tocmag is offering games, film and music advertisers a range of free mobile marketing platforms. The first, GameZone, allows marketers to create bespoke six-page mobile magazines, featuring clips, screengrabs, audio and text.

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