ADWATCH: M&S backs range of Christmas goodies with star appeal
18 Dec 2003 | by Sam Solley
. Due to the growing relevance of satellite and digital channels to UK television advertising, Adwatch ...
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MEDIA: BBC hails rise in Freeview households
18 Dec 2003 | by Poppy Brech
Sales of free digital service Freeview are running at an all-time high of 100,000 a week ... of all UK households now have access to digital television. Ilse Howling, the BBC's head of digital ... have benefited from the BBC's high-profile digital campaign launched in October, which promotes the BBC ...
Boots picks Mother for £44m work
11 Dec 2003 | by Emily Rogers and Alexandra Jardine
Saturday, digital agency Poke, PR agency Cake and marketing agency Circus. A Boots spokesman said ...
ADWATCH: Asda promotes appeal as a one-stop Christmas shop
11 Dec 2003 | by Jane Bainbridge
relevance of satellite and digital channels to UK television advertising, Adwatch now incorporates ads ...
DIRECT MAIL SHOWCASE
11 Dec 2003 | by Ken Gofton
football pitches. The campaign includes radio and print. Dialogue launched as the group's digital ...
OPINION: Marketing Society - A shopping bag says more than an address can
30 Oct 2003 | by Jeremy Nicholds, senior vice-president, key customer management, MasterCard Europe, and a member of The Marketing Society
demographics are perhaps less important in this digital age than behavioural attitudes in determining consumer ...
NEWS BRIEF: Virgin Megastores teams up with OD2
11 Sep 2003
Virgin Megastores has teamed up with OD2, the digital download company set up by Peter Gabriel
MARKET RESEARCH: Next generation EPOS
11 Sep 2003 | by Noelle McElhatton, editor of Direct Response
, by the customer entering the digits of their card number on the keypad. Observers believe that this potential ...
NEWS BRIEF: Storm signs up Chevron Texaco
14 Aug 2003
Chevron Texaco has signed up to live radio broadcasting provided by Storm Digital Broadcasting
NEWS BRIEF: PC World appoints Green Cathedral
24 Jul 2003
PC World, the Dixons Group computer retailer, has picked digital agency Green Cathedral to manage
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