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Coke GB promotes Oades to president

11 Dec 2003 | by Daniel Rogers

has also been a strong advocate of using diversified media - including a growing proportion of digital ...

Coca-Cola GB promotes marketer Oades to president

10 Dec 2003 | by Daniel Rogers,

of using diversified media -- including a growing proportion of digital marketing -- in contrast ...

Smirnoff in online clubber community

04 Dec 2003 | by Ben Carter

The Diageo-owned vodka brand is to turn its current web site into an interactive clubbers' community. Digital specialist Agency Republic has picked up the brief to overhaul the UK web site, following a five-way pitch through AAR Digital. As well as transforming the site into a clubbers ...

Southern Comfort in digital drive to young men

27 Nov 2003 | by Staff,

LONDON - Southern Comfort has picked WWAV Rapp Collins North to target the youth market with a relationship marketing campaign to raise awareness of the brand.

DIRECT: Southern Comfort in digital drive to tempt young men

27 Nov 2003

Southern Comfort has picked WWAV Rapp Collins North to target the youth market with a relationship marketing campaign to raise awareness of the brand.

And for my next trick ...

30 Oct 2003

one million products were recalled. By the end of the decade, Tango was registering double-digit drops ...

Baxters backs brand overhaul with £5m

14 Aug 2003 | by Tania Mason

The business is investing 5m in the relaunch, including 2m in radio and press ads through The Union and MediaCom to spur Baxters on to double-digit growth. The revamped liveries, designed by Tomorrow, will appear on-shelf from September. The design modernises the brand, reinforces its premium ...

STOP PRESS: Silver Spoon relaunches Crusha

07 Aug 2003

Silver Spoon is relaunching its Crusha milkshake brand with an inter-active TV game on Sky Digital

DIRECT BRIEF: Smirnoff launches online campaign

31 Jul 2003

Smirnoff made desk fans'. The digital ad will appear on MSN, Channel 4, Sky and Yahoo and shows a fan

BRANDING: Mini Babybel goes online to target kids

10 Jul 2003 | by Ravi Chandiramani

The activity marks a shift in its marketing strategy from targeting young mothers with healthy-eating messages to making children engage more directly with the brand. It has devised three playful brand icons who act as an online currency and can be redeemed for a range of goods from Space Hoppers, digital ...

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