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C&W acts on survey calls

18 Dec 1997 | by LISA CAMPBELL

Cable & Wireless Communications is to develop interactive digital services and multimedia products

New arrivals to build BIB brand

18 Dec 1997 | by BY AMANDA LUTCHFORD

, Midland Bank and Matsushita, was created to provide a digital platform for interactive TV services ...

PUBLIC RELATIONS: Changing channels - PR companies have been slow to specialise in broadcast media, but now clients are demanding greater expertise

18 Dec 1997 | by ROBERT GRAY

s where, what they want and how to deliver it. The digital revolution is going to exacerbate ...

Blow for ITV as licence fees rise

11 Dec 1997 | by DANNY ROGERS

the introduction of digital TV. Barry Cox, director of the ITV Association, said: The fact that fees have ...

Marketing Technique: Sales Promotion - State of the art/Chance to follow in James Bond’s tracks

04 Dec 1997 | by KEN GOFTON

digital James Bond watch. ...

STOP PRESS

04 Dec 1997 | by LISA CAMPBELL

brands, will combine a high level of cover with rebates redeemable against both brands. Digital ...

FIELD MARKETING: One for the roadshow - Drinks marketers are finding that it’s becoming vital to get out among their consumers and run promotions which bring their brands to life. David Murphy reports

04 Dec 1997 | by DAVID MURPHY

to the drink by a team of field market researchers with laptops and digital cameras. According ...

Sporting move

27 Nov 1997 | by RAYMOND SNODDY, media editor, The Times

and director of programming for ITV s second digital channel....Brian Barwick, head of television sport for BBC Production, is joining ITV as controller of sport and director of programming for ITV s second digital channel. ...

Media: Call for BBC controls

27 Nov 1997 | by ANNE-MARIE CRAWFORD

in the new digital age is clear. It is entitled to promote itself, but our argument is that it should ...

Media: Will Emap’s TV Magic work? - Not content with owning FHM, the UK’s best-selling men’s magazine, and radio station Kiss FM, Emap is also carving itself a niche in the cable and satellite TV market. AMANDA LUTCHFORD reports

27 Nov 1997 | by PATRICK BARRETT

Magic if it is to make a successful transition to the digital era. CHANNEL CHANGES ...

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